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Looking to increase your sales and marketing ROI? These days it’s all about turning your critical data into actionable intelligence. Every company has a wealth of tools at their disposal for collating, segmenting, qualifying and distilling data. To a large degree, that data has become a commodity. Now more than ever, teams are running with …
by Corey Cantrell 
Demand Science’s CDO/CIO, Shakeel Itoola was featured on recently on an episode of the SalesStar Podcast. He spoke in detail about how marketers can make the most of their data and the various ways you can leverage data for more ROI.
by Corey Cantrell 
A robust inbound marketing strategy is critical if you want to develop your company into a strong entity, get new customers and boost customer retention.
by Corey Cantrell 
Traditional advertising, including display advertisements, banner advertisements, and native advertisements, have lost a significant appeal to consumers. In reality, these advertisements are producing a major issue called “ad fatigue,” with symptoms ranging from boredom to exhaustion, and the situation goes downhill from there.
by Corey Cantrell 
Marketing directors at an expanding company must work to scale their marketing efforts as much as their technology. There is incredible pressure on their department to deliver results. Businesses must continually embrace new marketing platforms and client acquisition methods to grow. This includes developing scalable marketing strategies to target potential customers. Despite the overwhelming expectations, …
by Corey Cantrell 
Is your business too niche for inbound marketing? Chances are, you can capitalize on valuable inbound strategies, and make an impact on your marketing ROI.
by Corey Cantrell 
Every year, technology advances. Such rapid changes need a sharp eye, a quick mind, and a dynamic B2B marketing approach.
by Corey Cantrell 
Marketing budgets, a critical element in any marketing campaign but difficult to generate, and getting approval seems like an arduous task. That is a general notion, and it comes from what marketing directors have noticed over the years. Despite marketing being an important sales driver, chief financial officers and other top-level finance execs are hardly enthusiastic about the level of resources that goes into marketing.
by Corey Cantrell Input your search keywords and press Enter.
