on Sep 09, 2020 / by Anna Eliot

Demand Science Adds New COO and SVP of Marketing as It Continues Rapid Expansion

New Chief Operating Officer Susan Fazelpoor and Senior Vice President of Marketing Monica Sullivan Add Expertise to Further Fuel Innovation and Success for DSG and its Customers.

Danvers, MA, September 9, 2020 — Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team.  New Chief Operating Officer Susan Fazelpoor and Senior Vice President of Marketing Monica Sullivan have joined the company as part of Demand Science Group’s (DSG) recently-launched ‘next level’ growth strategy, and closely follow DSG’s appointment of Peter Cannone as CEO, Bill Harrigan as SVP of M&A and Corporate Development, and the acquisition of business intelligence and data sciences firm Cobena.

Highlights of DSG’s recent market success include record revenue growth of 842 percent between 2014 and 2019 and being named to the Boston Business Journal’s Fast 50 list for five consecutive years and the Inc. 5000 Fastest-Growing Private Companies in America for the past seven years.

“These are very exciting times for our company,” explained Peter Cannone, CEO of DSG.  “DSG’s success over the past decade has put us in the perfect position for exponential growth in the years ahead, and expanding our team with talented, senior leaders including our new COO Susan Fazelpoor and new SVP of Marketing Monica Sullivan will further enable our portfolio of companies to meet the demand for our innovative solutions today and into the future.” 

Susan M. Fazelpoor, Chief Operating Officer

Throughout her impressive career, Susan has held senior roles such as Chief Operating Officer at ThriveHive, President of Sales Support and Marketing at PC Connection, Inc., Senior Vice President of Customer Care at Microwarehouse, and Vice President Sales Operations at Barnes & Noble. In these positions Susan has had full accountability for marketing, domestic and global sales, procurement and supply chain, product strategy and fulfillment, human resources, training and sales channel enablement, distribution center operations, corporate compliance, systems and technology, sales operations (including project management, analytics, sales development and operations controlling), customer care, technical support, software licensing, repair services, technical and non-technical value added services, and business operations.

With Susan stepping into the COO position, Rich Bibbins, who held the dual title of COO and CTO for the past two years, will dedicate his full attention to his role as the CTO, a move essential to supporting DSG’s ongoing growth.

Monica Sullivan, SVP of Marketing

Monica is a high energy marketing leader with extensive experience building and leading teams and creating capabilities to achieve aggressive objectives in high-growth, dynamic organizations. She is an expert in achieving integrated retention and acquisition marketing results across traditional and digital channels. Monica previously served as SVP of New Media at Gatehouse, where she ran all digital media marketing activities across the company’s 700+ newspapers in over 260 U.S. markets. Additionally, she held senior positions such as Vice President, Acquisition Marketing at Constant Contact, President at d50 Media, Vice President, Corporate Advertising at Caesars Entertainment, Senior Vice President at First Marblehead, and Vice President/Director at Digitas.  Monica will be responsible for marketing and branding across the entire DSG family of companies, and further accelerating DSG’s success across the industries it serves.

Demand Science Group creates, nurtures, and launches marketing technology companies that drive sales growth for businesses across a variety of industries. Leveraging decades of experience in B2B demand generation and content marketing, Demand Science Group builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value.

Founded in 2007 by industry and entrepreneurial veterans Melissa Chang and Barry Harrigan,  the Demand Science Group portfolio of companies includes: PureB2B, ProspectOne, Demand Science, and Cobena.  Based in Danvers, MA, Demand Science Group is continually developing new strategies and technologies to amplify the marketing capabilities of the world’s leading businesses.

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Derek Beckwith


[email protected]



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