DemandScience Insights

How Content Scoring Can Help Generate Revenue

When it comes to B2B content marketing, money talks. Brand awareness, web traffic, and engagement are all important measures of success, but it’s direct financial return that’s increasingly expected from marketers’ content efforts. In 2022, this is more prevalent than ever, with 44% of respondents in a recent Content Marketing Institute study citing revenue-driving content …

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What B2B Sales Looks Like after a Pandemic

The past couple of years have been hard on B2B sales teams. COVID-19 changed how we interact with each other, and salespeople felt some of the harshest effects. Working in sales often relies on building personal relationships with your clients and identifying needs through persistent conversations. Now that the majority of the business world has …

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