Marketing budgets, a critical element in any marketing campaign but difficult to generate, and getting approval seems like an arduous task. That is a general notion, and it comes from what marketing directors have noticed over the years. Despite marketing being an important sales driver, chief financial officers and other top-level finance execs are hardly …
As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. Learning about your buyer’s specific needs and decision-making habits has never been more prevalent than it is today. The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline …
As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. Take a look at our webinar on this very topic!
As a leader, managing your sales team’s time is crucial to their overall success. Here are some key ways to maximize your sales reps time.
As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation.
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