Traditional advertising, including display advertisements, banner advertisements, and native advertisements, have lost a significant appeal to consumers. In reality, these advertisements are producing a major issue called "ad fatigue," with symptoms ranging from boredom to exhaustion, and the situation goes downhill from there.
With content syndication, your finest content will become a strong lead-generating tool. Visitors do not need to visit your website before your content functions as a tool for educating, engaging and qualifying prospects. Continue reading to find out what content syndication is and how to leverage it effectively for your marketing efforts.