The Ultimate 7-Email Prospecting Sequence to Help Boost your Sales

Email sequencing can be the online salesperson who does all the heavy-lifting and takes none of the credit.

There are many different types of email sequence (also known as cadence), and today we’re looking at a prospecting sequence but just to make sure we’re on the same page, let’s explore what an email sequence actually is.

Email sequencing involves sending a series of emails based on a pre-set time interval or action-based automation or using a combination of both at the same time. A prospecting sequence allows you to move your contacts through your sales or marketing pipeline as a lot of information is needed to qualify a lead as ‘sales-ready’.

Prospects need nurturing and according to research completed by Salesforce and HubSpot, it takes anywhere between 6 to 8 touches to guarantee prospecting success.

Read on to see an example of the emails you could include in a sequence so you can start filling your pipeline! Simply fill in any of the [bold] information with your own details and start sending.

It is fairly unlikely that a prospect will respond to your first email but they may read it so it helps to drip information. They will begin to build a relationship with yourself, and your product or service.

1. Introduce Yourself

‍Use this email to introduce yourself, give a bit of background to your company and product/service.

Hi [Prospect Name],

I hope you are keeping safe and well.

I am [name], from [company name] and I work with companies like [prospect company name] across [region size]. They currently struggle to build and maintain a sizeable pipeline and do not have the necessary tools and processes in place to do so.

Since using [Company name’s product], companies have seen an increase in the number of meetings scheduled, MQLs, and pipeline generation.

Are you open to a 15-minute call about how we can work together? Please [click here] to book a meeting with me. I look forward to hearing from you.


[Sender Name]

‍Can You Use Social Media?

‍Although LinkedIn messaging may broaden the type of touchpoints you make with a prospect, you may not be able to automate social media messaging within your sequence and therefore you introduce an element of human error into your sequence. If you don’t think you will be able to remember to send the message manually, schedule it in with the rest of your emails.

2. Refer to LinkedIn and Add Value—[Optional send over LinkedIn]

Hi [Prospect Name],

I saw on LinkedIn that you have been sharing some interesting posts on [Topic].

Recently I spotted these two helpful posts and I wanted to share them with you:

[Link 1]

[Link 2]

I would also be happy to share some insights into our [Topic] at [Company Name] if you are interested?

Best wishes,

[Sender Name]

Personalised emails stand out in inboxes as highly relevant, tailor-made material, they make emails more likely to be opened and clicked on. Alter emails to suit recipients to increase engagement.

3. Demonstrate Your Research

Hey [Prospect Name],

I have seen from your website that you are trying to accomplish [goal your product/service addresses]. Without making too many assumptions about your business goals, I am confident [Company product/service] could play a crucial part in your success.

Whilst I am familiar with your company, you might not be as familiar with [company name]. We help businesses in [prospect industry] with three main goals:

[Goal 1]

[Goal 2]

[Goal 3]

When are you free in the next few days for a short call to discuss [prospect company name] and how we can help?

Best regards,

[Sender Name]

4. Establish Credibility

‍Hey [Prospect Name],

I reached out to you recently with some research I completed on [prospect company name].

You may not have had a chance to read this.

I have worked with those in the [industry or position] for X years now. One of the key challenges they struggle with is [challenge].

Over the past year, we’ve helped [example of companies] companies to achieve [business goal], resulting in [revenue added, money saved, productivity increased].

If this issue resonates with you too, let’s schedule a quick call. I have some ideas that may help.

Best wishes,

[Sender Name]

5. Follow Up 1

Hi [Prospect Name],

I sent a few emails your way about the value [company name] could bring to [prospect company name] via [product/service offering].

This has been a game-changer for our previous clients

What would it mean to your top-line revenue if you saw a X % increase in [example], Y % improvement in [example], and Z % increase in [example]?

Let’s find a few minutes to talk about how [Company Name] is providing these results to our clients.

What’s the best day/time this week or next for a quick 15-minute conversation?


[Sender Name]

6. Follow Up 2—Client Testimonials

Hey [Prospect Name],

I’m not sure if you had a chance to read my previous emails.

I have been attempting to reach you as I work with professionals like yourself in [industry] to [streamline/automate/improve] their [function eg. sales] and I am confident we can replicate this success for [prospect’s company].

Please see our client testimonials by clicking here: [link]

Would you be able to squeeze in 5 minutes this week in your calendar for a chat around this?

I look forward to hearing something from you soon!


[Sender Name]

7.  Warm Up Cold Leads

Hi [Prospect Name],

I guess you’re busy. Just choose 1, 2, or 3 and hit reply

1. [Function] is not our priority now, we’ll pass.

2. We’re interested but busy, please circle back in 1-2 months.

3. I’m interested — let’s talk!


[Sender Name]

Wrapping Up

‍If you’re starting from scratch, use the templates above to put an email sequence into place and modify them to fit your solution. Keep an eye out for future posts from DemandScience to boost your prospecting efforts.