Lead Generation

50 Stats to Improve Lead Generation Strategies

In today’s competitive marketplace, generating leads for B2B companies has become more challenging than ever. Hence, the importance of devising effective B2B lead generation strategies and tapping the expertise of lead generation outsourcing providers.

Lead generation should not be done hastily, just like any activity requiring comprehensive planning. It entails the consideration of various factors, such as marketing trends, technological advancements, and data. Lack of consideration can lead to wasted time, effort and resources.

To help B2B companies come up with better tactics to achieve goals, here are 50 useful statistics to consider in developing the next stages of your lead generation strategy.


Several factors greatly impact how your company is able to generate leads. So, having sufficient and up-to-date knowledge is crucial in determining which tactics to use to maximize your marketing dollars.