on Feb 14, 2022 / by Reg Herde

You Don’t Have to Settle.

The best of both worlds is at your fingertips.

With DemandScience, you’ll find that’s always the case. When torn between this versus that or have/have not, the ideal situation of having both is certainly the most desirable, and for B2B, the most profitable. Think peanut butter and jelly, salt and pepper, or the obvious one that rolls off the tongue: sales and marketing alignment. Sure, the consumer examples are easy to find. When it comes to B2B, there are also plenty of cases where you can “have your cake and eat it too.”

In an office or at a business, perhaps it’s having the coveted “corner with a view” as well as the latest model of standing desk. Maybe it’s getting a customer to sign up for your nurture program (for Marketing) and making a purchase in the same day (kudos, Sales!). Life is good when that happens.

At DemandScience we think… no, we know you can have all the above when it comes to effective lead generation programs, upgrading your pipeline, and delivering great content you’ve created for a target audience thirsty for your solution. And we’re ready to help get you there.

Identify

With our Identify solutions, you’ll realize deep filtering along techno-, demo- and firmographic lines, from multiple sources and quality checked by the DemandScience team. What’s more, you’re sure to easily find your customers based on their intent to buy, but also knowing how recently they’ve shown that interest. Genuinely interested buyers, and ready to buy because they’re looking right now? Sign me up.

Activate

When we look at our Activate solutions, we know that it’s not enough to simply throw content at a wall to see if it sticks and you can’t simply spray the market with messages and think that high-value target customers are going to come knocking at your door. You need and can have both: An effective content syndication program driving intent-based leads into your sales organization, keeping those bad quality or out-of-market leads at bay. Add in a healthy, ABM, programmatic display campaign that speaks directly to the audiences you’re seeking and the solution to the common problem of wasted budget or ineffective targeting and retargeting is a thing of the past.

Convert

Once they’re in the fold or further down the funnel, getting them to convert can be a challenge unless you’re working with DemandScience and our Convert solutions. It should come as no surprise that here too, you’re killing two birds with one stone. We can help alleviate some of the sales busywork associated with delivering a lead to your “closers” while also moving them toward purchase thanks to something we call SDR-as-a-Service. Adding efficiency to your funnel and to your sales team is definitely a win-win.

When all is said and done, we all want it both ways. Better alignment of sales and marketing organizations working together, and better revenue numbers because of it. Or we might be looking for a way to get a leg up on our competitors while they spend all their time, budget, people resources, spinning their wheels trying to figure out what customers really want.

DemandScience helps get you there, with solutions to Identify, Activate, and Convert customers, so you can have that cake, eat it, and go back for seconds.

To learn more, contact us.

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