B2B LEAD GENERATION
Your Leads Aren’t the Problem. Your Lead Qualification Is.
215
Pipeline-ready leads in 2 weeks — Forcura
48%
of total pipeline sourced by marketing
2,400%
Content syndication ROI — Tealium
75%
of closed-won deals influenced
- Winnable Accounts identified — accounts structurally positioned to switch
- BANT-qualified before handoff — budget, authority, need, timeline confirmed
- Precision content syndication + display — coordinated on one platform
- Fully managed execution — your Labs team runs everything
✦ FREE 15-MIN LEAD PLAN
Get your lead generation plan
Tell us your ICP. We’ll show you your Winnable Accounts and guaranteed CPL program.
Trusted by leading B2B brands
THE PROBLEM
Your leads look good in a dashboard. Why isn’t pipeline growing?
Most lead generation programs optimize for volume. The result: leads that look promising on paper but never close.
Intent signals that don’t convert
Your platform shows dozens of “in-market” accounts. Sales follows up. Nothing moves. The signal was real — the account wasn’t actually switchable.
Leads that take forever to qualify
MQLs arrive but SDRs spend weeks chasing BANT. Budget, authority, need, timeline were never confirmed before handoff. Pipeline fills but doesn’t close.
Too many vendors, fragmented view
Content syndication from one vendor. Display from another. Email from a third. Three reporting views. Programs that should amplify each other run in silos.
25%
of B2B marketing budgets go to phantom signals that never convert to pipeline
DemandScience 2026 Research Study (750 marketing leaders)
THE INSIGHT
The difference between leads and pipeline.
Most lead gen programs measure volume: impressions, clicks, lead count, MQLs. The problem: none of these metrics correlate with whether a lead will close. What matters isn’t how many leads you generate — it’s how many of those leads are positioned to actually buy, qualified to actually decide, and ready to actually close.
THE DIFFERENCE
Quality over volume. Propensity over intent.
Traditional Lead Gen
- Optimize for lead volume
- Intent signals (researching)
- MQLs delivered, unqualified
- Multiple vendors, fragmented
- SDRs do qualification work
VS
DEMANDSCIENCE
DemandScience
- Optimize for propensity to convert
- Accounts positioned to switch
- BANT-qualified, pipeline-ready
- One platform, unified reporting
- Confirmed buying intent before handoff
HOW IT WORKS
From ICP to pipeline in days.
No platform onboarding. No ops overhead. Your Labs team runs everything.
1
Define Winnable Accounts
Layer HG Insights technographic + IT spend scoring on your ICP. Identify accounts structurally positioned to switch, not just researching.
2
Activate Precision Programs
Content syndication + display + BANT leads + email — all coordinated against same Winnable Account list on one unified platform.
3
Launch in Days
No month-long implementation. Programs activate quickly. Forcura received 215 MQLs in 2 weeks. Zero onboarding overhead.
4
Pipeline, Not Just Leads
BANT confirmed before every handoff. Guaranteed CPL. 48% of Forcura’s pipeline sourced by marketing. 75% of closed-won deals influenced.
WHAT YOU GET
Every lead generation channel. One managed partner.
Run independently or combined. All managed by your DemandScience Labs team.
NEW
Propensity-Based Leads
Targets accounts where tech stack, budget, and competitive context create real switching opportunity. HG Insights technographic + IT spend scoring.
10X conversion lift vs standard intent
NEW
In-Market Buyer Activation
Surfaces buying committees actively comparing vendors right now using TrustRadius signals. Not accounts that researched you months ago.
Behavioral intent beyond topic research
CORE
Precision Content Syndication
Distribute your content to opted-in contacts at in-market accounts. The highest-volume pipeline channel, with guaranteed CPL and zero bot traffic.
2,400% ROI — Tealium
CORE
Precision Display Advertising
Intent-targeted display, CTV, and audio via The Trade Desk. 3% fraud rate vs 20% industry average. Coordinated with syndication on one platform.
3% fraud rate vs 20% industry
CORE
BANT-Qualified Leads
Budget, Authority, Need, Timeline confirmed by phone. Pipeline-ready, not MQLs. Sales doesn’t have to re-qualify. 215 delivered in 2 weeks.
215 leads in 2 weeks — Forcura
PATENTED
Content-IQ: AI Visibility
Patented content architecture (U.S. Patent No. 11,468,139) that builds machine-trustable authority. Get found by search and AI before intent feeds exist.
Position 85→34 in 4 days
PROOF
What pipeline-quality lead generation looks like.
215
pipeline-ready leads in 2 weeks
48%
of total pipeline now sourced by marketing
75%
of closed-won deals influenced
“DemandScience delivered 215 qualified leads in two weeks — and these were real leads, with confirmed budget, authority, need, and timeline. Our sales team didn’t have to qualify them. 48% of our total pipeline is now sourced by marketing, and 75% of our closed-won deals have been influenced by DemandScience programs. We didn’t need more leads. We needed leads that actually close.”
Healthcare IT • B2B SaaS
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See your Winnable Accounts and get a guaranteed CPL program plan in 15 minutes. No obligation.