Privacy Policy

EFFECTIVE DATE: May 19, 2021

The Privacy Notice shall be published in all Demand Science Group web sites.

Demand Science Privacy Notice

We at DemandScience respect your privacy and are committed to protecting the personal information you share with us.  In this Privacy Policy (“Policy”), we describe how we collect, use, and disclose information that we obtain through the website to which this Policy is linked (the “Site”) and how we use and disclose that information. This Policy applies only to the Site and not to the websites of any affiliated businesses.

By visiting the Site, you agree that your personal information will be handled as described in this Policy. Your use of our Site, and any dispute over privacy, is subject to this Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. The Terms of Use are incorporated by reference into this Policy.

By visiting and using the Site, you are deemed to have agreed to the provisions of this Privacy Policy, unless you are in the European Economic Area, the UK, or Switzerland in which case you are acknowledging that you have been provided this Privacy Policy.

  1. What Information Do We Collect About You and Why?

Personal information, as we use it in this Policy, means information that directly identifies you and information that we can associate with you. This means that obvious details such as your name and email address are personal information as well as less obvious elements like your professional or employment-related details or your interaction with our Site or email marketing.

Information We Collect Directly From You.

If you request a whitepaper or other specific content, subscribe to our newsletters, or complete the web form on the Contact Us page, we ask you to fill out a brief form that requests information such as your name, company, title, e-mail address, and telephone, as well as your areas of interest and of course the content of any message to us. Similarly, if you provide comments on any blog or community page we may host, you will need to log in – although you may do that via your social network account such as Facebook, Twitter, or LinkedIn.

Of course, we collect information from you when you respond to an online or a telemarketing survey.

Our Site may include social media features or widgets, such as the Facebook, YouTube, and Twitter buttons. These features may also collect your IP address, which page you are visiting on our Site, and may set a cookie (see below) even if you do not ‘click’ on the social media widget. These features may also give you the option to post information about your activities on our Site to your social media profile page to share with others within your network. Your interactions with these widgets and any data they may collect even if you do not click on them are governed by the privacy policy of the company providing them.

Information We Collect Automatically.

We may automatically collect the following information about your use of our Site through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; the length of time you visit our Site; and the referring URL, or the webpage that led you to our Site. We also use cookies and other tracking mechanisms in emails that we send you. In the email context, these tools help us know whether you’ve opened our message and whether you have interacted with the content at all. We may combine this information with other information that we have collected about you, including, where applicable, your user name, name, and other personal information. Please see the section “Cookies and Other Tracking Mechanisms” below for more information on what these tools are.

  1. How We Use Personal Information

We use personal information, for the following purposes

To fulfill or meet the reason you provided the information. To communicate with you about your use of our Services, to respond to your inquiries or request for information, and for other marketing and client service purposes.

To tailor the content and information that we may send through development of your profile, to offer content customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Site and to help connect you with others who may have products or services in which you’ve expressed an interest.

For marketing purposes. For example, we may use your information, such as your email address or phone number, to send you content, surveys, news and newsletters, or to otherwise contact you about services or information we think may interest you. We may also use automatically collected information to determine whether and how you have interacted with any email messages we have sent you.

To better understand how visitors access and use our Site, both on an aggregated and individualized basis, in order to improve our Site. For testing, research, analysis, and our product development. To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Site users is among the assets transferred.

If we would like to use your personal information for any purposes other than those described, we will obtain your prior consent.

  1. How We Share Your Information

We may share personal information, as follows:

Other Site Visitors. If you post a comment on the blog pages or any other public area of the Site, your comment and identity will be available to, and searchable by, all users of the Site. This does not apply to any information you provide in a Contact Us inquiry.

Upon Your Request or Instruction. When you request content from us or we present you with an online or telemarketing survey, we will typically obtain your direction to share limited personal information with one or more of our affiliates or specified business customers.

Service Providers. We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf.

Business Transfers. If we are acquired by or merged with another organization, if substantially all of our assets are transferred to another organization, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other organization.

In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved.

We only share personal information with our service providers for the purpose of performing services on our behalf. We require that these parties only process the personal information for limited and specified purposes consistent with this Policy.

If we would like to share your personal information for any purposes other than those described, we will obtain your prior consent.

  1. How Long We Keep Your Personal Information

We typically only retain your information for the time necessary to realize our legitimate business purposes and to comply with the law.

  1. Our Use of Cookies and Other Tracking Mechanisms

We and our third party service providers use cookies and other tracking mechanisms to track information about your use of our Site. We may combine this information with other personal information we collect from you (and our third party service providers may do so on our behalf).

Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies).

Cookies.  Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to enable a faster log-in process or to allow us to track your activities at our Site. There are two types of cookies: session and persistent cookies.

Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Site. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.

Persistent Cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity, and to display advertising on third-party sites.

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse most areas of the Site, but some features may not function.

Local Storage Objects. We may use Flash Local Storage Objects (“Flash LSOs”) to store your Site preferences and to personalize your visit. Flash LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions. To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

Third Party Analytics. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We use these tools to help us improve our Site, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services. We do not share your personal information with these third parties. To opt out of the collection of this demographic information from Google Analytics Demographics and Interest Reporting, you can use the Google Analytics Opt-out Browser Add-on.

  1. User Generated Content

We invite you to post content on our Site and provide responses to our blog, including your comments, pictures, and any other information that you would like to be available on our Site. If you post content to our Site, all of the information that you post will be available to all visitors to our Site. If you post your own content on our Site, your posting may become public and we cannot prevent such information from being used in a manner that may violate this Policy, the law, or your personal privacy.

  1. Third-Party Links

Our Site may contain links to third-party websites and social media. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites. We are not responsible for the information practices of such third party websites.

Security of My Personal Information

We have implemented commercially reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee 100% security.

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

Access To My Personal Information

We make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes.

You may modify personal information that you have submitted by contacting us and requesting a copy of whatever identifiable information you have provided to us. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Site for a period of time.

What Choices Do I Have Regarding Use of My Personal Information?

We may send periodic solicitations or informational emails to you. You may opt-out of such communications by following the opt-out instructions contained in the e-mail. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you e-mails about your account or any services you have requested or received from us.

Children’s privacy

Our Site is not intended for children under the age of 16.

We do not knowingly collect information from children.  In the event that we learn that we have collected personal on the Site from a child under age 16, we will delete that information promptly. If you believe that we might have any information from a child under 16, please contact us at [email protected]

  1. Visiting our Site from outside the United States

If you are visiting our Site from outside the United States, please be aware that your information will typically be transferred to, stored, and processed in the United States and Philippines where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your personal information is protected regardless of where we hold it.

  1. Visiting our Site from the European Economic Area (EEA)

The Legal Basis for Using European Personal Information

When we collect information about you through our Site, our emails, surveys, and so forth, the legal basis on which we process your personal information is fulfillment of an agreement between us, namely, to provide you with the content, to help connect you with relevant vendors, and other information in response to your request.

To the extent that we transfer personal information from any legal entity we may have in the EEA to a jurisdiction outside the EEA that has not been adduced by the European Commission as providing adequate data protections (such as the US), we will ensure that such personal information is safeguarded through appropriate contractual terms.

Rights for EEA Residents

In addition, if you are a resident of the EEA, you have the right to:

Find out if we use your personal information, to access your personal information, and receive copies of your personal information.

Withdraw any express consent that you have provided to the processing of your personal information at any time without penalty.

Access your personal information and have it corrected or amended if it is inaccurate or incomplete.

Obtain a transferable copy of some of your personal information which can be transferred to another provider when the personal information was processed based on your consent.

If you believe your personal information is inaccurate, no longer necessary for our business purposes, or if you object to our processing of your personal information, you also have the right to request that we restrict the processing of your data pending our investigation and/or verification of your claim.

Request your personal information be deleted or restricted under certain circumstances. For example, if we are using your personal information on the basis of your consent and has no other legal basis to use such, you may request your personal information be deleted when you withdraw your consent.

If you wish to exercise any of these rights, or raise a complaint on how we have handled your personal information, please contact us at the Contact Us details below.

  1. California Residents

California “Shine The Light” Law — Pursuant to California’s “Shine The Light law (California Statute § 1798.983), California residents are entitled to request, once a year and free of charge, certain information regarding what types of their personal information may be shared with third parties and, in some cases, affiliates, for those third parties’ and affiliates’ own direct marketing purposes. Under this law, a business is to either provide California customers certain information upon request or permit California customers to opt out of this type of sharing.  You may request this information by contacting us at [email protected] and indicate in the email subject line, “California Shine The Light Request.”  Please include your mailing address, state of residence and email address with your request.

California Consumer Privacy Act (CCPA) –The CCPA gives California consumers enhanced rights with respect to their personal information that is collected by businesses.  First, California consumers may opt out of having their personal information sold to other persons or parties.  Second, California consumers have a right to know:

What specific pieces of information a business has about the consumer;

Categories of personal information it has collected about the consumer;

Categories of sources from which the personal information is collected;

Categories of personal information that the business sold or disclosed for a business purpose about the consumer;

Categories of third parties to whom the personal information was sold or disclosed for a business purpose; and

The business or commercial purpose for collecting or selling personal information.

Third, California consumers can request that the personal information a business has collected about them be deleted from the business’s systems and records.

In combination with our affiliates, DemandScience is a covered business under the CCPA as it collects and processes the personal information of California consumers.  This Privacy Policy provides the required notices to California consumers.  The CCPA also prohibits covered businesses from providing discriminatory treatment to California consumers if they exercise their rights under the Act.

With your consent, DemandScience may sell personal information to third parties.  You can request to opt out of the sale of your personal information at any time by completing the online form (available at or by sending as email at [email protected]  We have 15 days after receipt to implement a request to opt out.

To make a “request to know” or request to delete your personal information, send us an e-mail at [email protected] (Please put either “Request to Know” or “Request to Delete” in the subject heading of your email.)  You may also submit these requests via an online form (available at or by mailing your request to address in the United States to:


Data Protection Officer

222 Rosewood Drive

Danvers, MA 01923

We will honor these requests for US individuals whether or not you would qualify as a California consumer under the CCPA.

We will confirm receipt of your request to know or delete within 10 days along with a description of what steps we will take to verify and respond.  We must provide the requested information or delete your personal information within 45 days of receipt of your request but can use an additional 45 days, but we will let you know additional time is needed.

When contacting us, we may ask you to provide certain, limited personal information, such as your name, email address and/or username to verify your request and to match with our records and systems.  We will not retain this personal information or use it for any other purpose.  And we need to search our records and systems only for the preceding 12 months.

Residents of other states may also have similar rights to request information about or delete their personal information.  To inquire about exercising these rights, please contact us at [email protected].

  1. Contact Us

If you have questions about the privacy aspects of our Site or would like to make a complaint about this Policy, please contact us:

call us at 1-978-887-0010; or

e-mail us at [email protected]; or

write us at


222 Rosewood Drive

Danvers, MA 01923

Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information, we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site.