1. About DSG
Demand Science Group, LLC, a limited liability company, headquartered in the Greater Boston Area of Massachusetts, USA, and its subsidiaries and affiliates (collectively “DSG”, “we”, “us”, or “our”) leverages decades of experience to create more actionable insights for sales and marketing decision-makers. Demand Science is a global revenue intelligence platform that accelerates demand generation for the world’s largest software, technology and B2B companies, and provides solutions for every stage of the demand generation funnel globally (“Products and Services”) to a wide range of businesses. Leveraging decades of experience in B2B market intelligence, analytics, content trends, and predictive intent, Demand Science delivers healthy data and prioritized buyer insights that align sales and marketing professionals with more qualified audiences. We provide innovative AI-analytics merged with enriched data to identify our clients’ next in-market prospects and customers at scale.
2. Commitment to Privacy
3. Application of This Policy
This Policy applies to the Personal Data we collect when you purchase or use any of our Products and Services, including visits to our website at demandscience.com.
This Policy also applies to Business Contact Information (“BCI”) that is readily available in the public domain, such as business name, first and last name, business telephone number, job titles, work e-mail addresses and location in which a business is located and an individual works.
By purchasing or using our Products and Services, or reading this Policy, you are deemed to have agreed to the provisions of this Policy, unless you are in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland, in which case you are acknowledging that you have been provided this Policy.
4. What Personal Data Do We Collect About You and Why?
Personal Data, as we use it in this Policy, means information that directly identifies you and therefore, can be associated with you. This includes but is not limited to your first and last name, and contact information such as your physical address, email address, Internet Protocol address (“IP address”) and phone number. Personal Data also includes your professional or employment-related details and details regarding your interaction with our Site or email marketing.
Personal Data We Collect Directly from You.
If you request a whitepaper or other specific content, subscribe to our newsletters, or complete the web form on the Contact Us page, we ask you to fill out a brief form that requests information such as your name, company, title, e-mail address, and telephone, as well as your areas of interest and of course the content of any message to us. Similarly, if you provide comments on any blog or community page we may host, you will need to log in – although you may do that via your social network account such as Facebook, Twitter, or LinkedIn.
Of course, we collect information from you when you respond to an online or a telemarketing survey.
Personal Data We Receive from Information Readily Available in the Public Domain.
DSG affirmatively collects and receives BCI from various third-party sources, including our partners. BCI is information pertaining to businesses and individuals that is readily available in the public domain, including but not limited to: business name, first and last name, business telephone number, job titles, work e-mail addresses and location in which a business is located and an individual works. We collect this information to provide our Products and Services to our customers.
Personal Data We Collect Automatically.
5. How We Use Personal Data
We use Personal Data for the following purposes:
To fulfill or meet the reason you provided the Personal Data. To communicate with you about your purchase or use of our Products and Services, to respond to your inquiries or request for information, and for other marketing and client service purposes.
To tailor the content and information that we may send through development of your profile, to offer content customization, and personalized help and instructions, and to otherwise personalize your experiences while visiting our Website and to help connect you with others who may have Products or Services in which you’ve expressed an interest.
For marketing purposes. For example, we may use your Personal Data, such as your email address or phone number, to send you content, surveys, news and newsletters, or to otherwise contact you about our Products and Services or information we think may interest you. We may also use automatically collected Personal Data to determine whether and how you have interacted with any email messages we have sent you.
To provide our customers with access to a database of accurate business data records including BCI which enables them to promote their goods and services employing direct marketing to the right people (i.e., decision makers, influencers, champions) in other businesses, and to promote your business so it can be found when it is searched for by other businesses.
To better understand how visitors access and use our Website, both on an aggregated and individualized basis, in order to improve our Website. For testing, research, analysis, and our development of our Products and Services. To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our Website users is among the assets transferred.
If we would like to use your Personal Data for any purposes other than those described, we will obtain your prior consent unless there are other lawful bases for processing your Personal Data (please see below at Section 7).
6. How We Share Your Personal Data
We may share your Personal Data within the DSG, and externally with third parties as discussed below.
When we share your Personal Data, we enter into a contractually binding agreement with the recipient of the Personal Data which requires the recipient to comply with the European Union (“EU”) General Data Protection Regulation (“GDPR”), the UK GDPR, the Canadian Personal Data Protection and Electronic Documents Act (“PIPEDA”), as well as any implementing regulation thereof of any jurisdiction, and any applicable data privacy laws and regulations of the United States or any US state, Canada, or any other relevant jurisdictions.
Internally, Within the DSG. We may share your Personal Data internally, within the DSG. This may involve sharing your Personal Data outside of the EEA and the UK. All DSG subsidiaries and affiliates have entered into an intra-company transfer agreement committing to compliance with the GDPR, UK GDPR, PIPEDA, as well all other applicable data privacy laws.
Other Website Visitors. If you post a comment on the blog pages or any other public area of our Website, your comment and identity will be available to, and searchable by, all users of our Website. This does not apply to any personal data you provide in a Contact Us inquiry.
Upon Your Request or Instruction. When you request content from us or we present you with an online or telemarketing survey, we will typically obtain your direction to share limited Personal Data between DSG subsidiaries or affiliates, or specified business customers.
Service Providers. We may share the personal data we collect from you with third party vendors, service providers, sub-processors, contractors or agents who perform functions on our behalf. We only share Personal Data with our service providers for the purpose of performing services on our behalf. We require that these parties only process the Personal Data for limited and specified purposes consistent with this Policy.
Customers and Partners. We may share your Personal Data with our customers and partners under lawful bases, including Consent and/or Legitimate Interest (please see Section 7, below).
Business Transfers. If DSG or any of its subsidiaries or affiliates are acquired by or merged with another organization, if substantially all of our assets are transferred to another organization, or as part of a bankruptcy proceeding, we may transfer the personal data we have collected from you to the other organization.
In Response to Legal Process. We also may share the Personal Data we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
If we would like to share your Personal Data for any purposes other than those described, we will obtain your prior consent, unless there are other lawful bases for processing your Personal Data (please see Section 7, below).
7. Lawful Bases for Processing Personal Data
We process Personal Data in accordance with all applicable data privacy laws and regulations. If you are located in the European Union or Switzerland, the GDPR. Applies.
If you are located in the UK, the UK GDPR applies. Under GDPR, there are six lawful bases for processing of Personal Data:
• Consent. The processing is based on demonstrable, freely given, informed, and revocable consent for specific purposes.
Performance of a Contract. The processing is necessary for the performance of a contract.
• Legal Obligation. The processing is necessary to comply with the law.
• Vital Interests. The processing is necessary to protect human lives.
• Public Task. The processing is necessary to perform a task in the public interest.
• Legitimate Interests. The processing is necessary for our legitimate interests, where those interests do not override the data protection interests, rights, and freedoms of the individuals.
Consent, Performance of a Contract, and Legitimate Interests are the three lawful bases that are most appropriate when we process Personal Data:
Generally, Consent is the most appropriate lawful bases when: Individuals freely consent to our processing of their Personal Data after being fully informed (e.g., specific purposes, right to easily withdraw at any time).
Generally, Performance of Contract is the most appropriate lawful bases when: Our Products and Services are purchased and used, we need to process Personal Data to fulfill our obligations under the written agreements.
Generally, Legitimate Interests is the most appropriate lawful bases when:
8. How Long We Keep Your Personal Data
We typically only retain your Personal Data for the time necessary to realize our legitimate business purposes and to comply with the law.
Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies).
What are Cookies and how do they benefit you?
Cookies are small text files that are placed on your computer or mobile device when you browse websites.
Cookies are not actual programs or software. When you visit a website, it stores a snippet of text from your visit; the next time you visit, this text is retrieved by the website, and it enables the website to recognize you. Cookies can be used differently depending on the actual website visited. Cookies allow websites to store such things as user preferences. You can think of cookies as providing a “memory” for the website, enabling it to recognize a user and respond appropriately. Cookies on our Website do NOT store any personally identifiable information such as names, addresses, email addresses or phone numbers.
For more details see: https://www.allaboutcookies.org/
Our cookies help us:
• Make our Website work as you would expect
• Remember your settings during visits
• Allow you to share pages (names/blog articles) with social networks like Facebook or Twitter
• Continuously improve our Website for you
• Directly identify any individual who visits our Website. Any personally identifiable information (e.g., IP addresses and location) is processed anonymously using Google Analytics
• Collect any sensitive information, without your express permission
What information is kept by the cookie?
A cookie will typically hold:
• The name of the website that it has come from
• How long the cookie will stay on your computer or mobile device
• A value – usually a randomly generated unique number
• Website function cookies
• Social media cookies
• Third party and advertising cookies
• Analytics cookies
More about Our Cookies
Website function cookies, such as session or preference cookies:
• These only last until you close your browser
• They are not stored on your hard drive
• They are usually used to track the pages that you visit so that information can be customized for you during that visit
• These are stored on your hard drive until you delete them, or they reach their expiry date
• These may, for example, be used to remember your preferences when you use our Website
• Holding information once you have logged in to save you from having to re-login each time you visit a different page during your session
• Once you log off or close the browser the session cookie will be removed
Our Website, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube or Vimeo video. Disabling these cookies is likely to break the functions offered by these third parties.
Social Media Website Cookies
To facilitate easy sharing or liking of content on social network platforms such Facebook and Twitter, we have included sharing buttons on our Website. The privacy implications on this will vary from social media network to social media network and will be dependent on the privacy settings you have chosen on these networks.
Third Party Analytics: Anonymous Visitor & Behavior Statistics Cookies
• How visitors reached our Website (e.g., from a search engine, an advertisement, from social media site etc.)
• The activity of users on our Website such as the number of pages viewed, time spent on individual pages, the pages visitors exit from our Website
• How often visitors return to our Website
• Visitor technology used (e.g., browser, operating system, device, etc.)
These statistics help us make our Website as user-friendly as possible, to ensure a good experience for all visitors.
• Google Analytics. A program that helps us measure site usage details including the examples above;
• website Improvement Cookies. We regularly test new designs or site features on our Website. We do this by showing slightly different versions of our Website to different people and anonymously monitoring how visitors respond to these different versions. Ultimately this helps us to offer you a better website;
o Third-party vendors, including Google, show ads on websites on the internet;
• You may opt-out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt-out of Google Analytics by visiting the Google Analytics opt-out page.
As you browse our Website, advertising Cookies will be placed on your computer or mobile device so that we can understand your interests. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other websites based on your previous interaction with our Website. The techniques our partners employ do NOT collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt-out of AdRoll’s and their partner’s targeted advertising.
Turning Cookies Off
You can switch cookies off by adjusting your internet browser settings to stop accepting cookies.
Please be aware though that turning off cookies will impair the performance of many websites and not just ours.
Local Storage Objects. We may use Flash Local Storage Objects (“Flash LSOs”) to store your website preferences and to personalize your visit. Flash LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions. To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.
Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Website to, among other things, track the activities of Website visitors, help us manage content, and compile statistics about Website usage. We and our third party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.
10. User Generated Content
We invite you to post content on our Website and provide responses to our blog, including your comments, pictures, and any other information that you would like to be available on our Website. If you post content to our Website, all of the information that you post will be available to all visitors to our Website. If you post your own content on our Website, your posting may become public and we cannot prevent such information from being used in a manner that may violate this Policy, the law, or your personal privacy.
11. Third-Party Links
Our Website may contain links to third-party websites and social media. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.
12. Security of My Personal Data
We have implemented technical and organizational measures to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee 100% security.
You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.
13. Access to My Personal Data
We make good faith efforts to provide you with access to your Personal Data and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes.
You may modify Personal Data that you have submitted, or that we have obtained from other sources by contacting us and requesting a copy of whatever identifiable information you have provided to us. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Website for a period of time.
14. What Choices Do I Have Regarding Use of My Personal Data?
We may send periodic solicitations or informational emails to you. You may opt-out of such communications by following the opt-out instructions contained in the e-mail. Based on the requirements of data privacy laws (e.g., GDPR), it can take up to 30 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you e-mails about your account or any services you have requested or received from us.
15. Children’s Privacy
Our Website is not intended for children under the age of 16.
We do not knowingly collect information from children. In the event that we learn that we have collected personal on the Website from a child under age 16, we will delete that information promptly. If you believe that we might have any information from a child under 16, please contact us at [email protected].
16. Visiting our Website from Outside the United States
If you are visiting our Website from outside the United States, please be aware that your information will typically be transferred to, stored, and processed in the United States, United Kingdom, Ireland, Philippines, New Zealand, Australia and France where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your Personal Data is protected regardless of where we hold it.
17. Visiting to Our Website from the European Economic Area (EEA) and the United Kingdom (UK)
The Lawful Basis for Processing Personal Data of EEA and UK Residents
When we collect information about you through our Websites, our emails, surveys, and so forth, the lawful basis on which we process your Personal Data is performance of a contract between us, namely, to provide you with the content, to help connect you with relevant vendors, and other information in response to your request.
To the extent that we transfer Personal Data from any legal entity we may have in the EEA or UK to a jurisdiction outside the EEA or UK that has not been adduced by the European Commission as providing adequate data protections, we will ensure that such Personal Data is safeguarded through appropriate contractual terms, and technical and organizational measures.
Rights for EEA and UK Residents
In addition, if you are a resident of the EEA or the UK, you have the right to:
Find out if we use your Personal Data, to access your Personal Data, and receive copies of your Personal Data.
Withdraw any express consent that you have provided to the processing of your Personal Data at any time without penalty.
Access your Personal Data and have it corrected or amended if it is inaccurate or incomplete.
Obtain a transferable copy of some of your Personal Data which can be transferred to another provider when the Personal Data was processed based on your consent.
If you believe your Personal Data is inaccurate, no longer necessary for our business purposes, or if you object to our processing of your Personal Data, you also have the right to request that we restrict the processing of your Personal Data pending our investigation and/or verification of your claim.
Request your Personal Data be deleted or restricted under certain circumstances. For example, if we are processing your Personal Data on the lawful basis of your consent and have no other lawful basis to process such, you may request your personal data be deleted when you withdraw your consent.
If you wish to exercise any of these rights or raise a complaint on how we have handled your Personal Data, please contact us at the Contact Us details below.
18. California Residents
Pursuant to California’s “Shine The Light” law (California Civil Code § 1798.983), California residents are entitled to request, once a year and free of charge, certain information regarding what types of their Personal Data may be shared with third parties and, in some cases, affiliates, for those third parties’ and affiliates’ own direct marketing purposes. Under this law, a business is to either provide California customers certain information upon request or permit California customers to opt-out of this type of sharing. You may request this information by contacting us at [email protected] and indicate in the e-mail subject line, “California Shine The Light Request.” Please include your mailing address, state of residence and e-mail address with your request.
The California Consumer Privacy Act (CCPA) gives California consumers enhanced rights with respect to their Personal Data that is collected by businesses. First, California consumers may opt-out of having their Personal Data sold to other persons or parties. Second, California consumers have a right to know:
What specific pieces of information a business has about the consumer;
Categories of Personal Data it has collected about the consumer;
Categories of sources from which the Personal Data is collected;
Categories of Personal Data that the business sold or disclosed for a business purpose about the consumer;
Categories of third parties to whom the Personal Data was sold or disclosed for a business purpose; and
The business or commercial purpose for collecting or selling Personal Data
Third, California consumers can request that the Personal Data a business has collected about them be deleted from the business’s systems and records.
DSG is covered under the CCPA as we collect and process the Personal Data of California consumers. This Policy provides the required notices to California consumers. The CCPA also prohibits covered businesses from providing discriminatory treatment to California consumers if they exercise their rights under the Act.
With your consent, DSG may sell your Personal Data to third parties. You can request to opt-out of the sale of your Personal Data at any time by completing the online form (available at demandscience.com/privacy-policy-ccpa or by sending us an e-mail at [email protected]. Under the CCPA, we have 15 days after receipt to implement a request to opt-out.
To make a “request to know” or request to delete your Personal Data, send us an e-mail at [email protected]. (Please put either “Request to Know” or “Request to Delete” in the subject heading of your email.) You may also submit these requests via an online form (available at respective CCPA form demandscience.com/privacy-policy-ccpa )xor by mailing your request to address in the United States to:
Demand Science Group, LLC
Data Protection Officer
222 Rosewood Drive
Danvers, MA 01923
We will honor these requests for individuals in the United States whether or not you would qualify as a California consumer under the CCPA.
We will confirm receipt of your request to know or delete within 10 days along with a description of what steps we will take to verify and respond. We must provide the requested information or delete your Personal Data within 45 days of receipt of your request but can use an additional 45 days, but we will let you know additional time is needed.
When contacting us, we may ask you to provide certain, limited Personal Data, such as your name, e-mail address and/or username to verify your request and to match with our records and systems. We will not retain this Personal Data or use it for any other purpose. And we need to search our records and systems only for the preceding 12 months.
Residents of other states may also have similar rights to request information about or delete their Personal Data. To inquire about exercising these rights, please contact us at [email protected].
19. Contact Us
If you have questions regarding this Policy, or would like to report a potential privacy or security incident or vulnerability or otherwise make a complaint, please contact us:
Call us at 1-978-887-0010; or e-mail us at [email protected]; or write us at:
Demand Science Group, LLC
Data Protection Officer
222 Rosewood Drive
Danvers, MA 01923
20. Changes to This Policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Website, at demandscience.com/privacy-policy. If we make any changes to this Policy that materially affect our practices with regard to the Personal Data we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Website
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