Intent-Driven Campaigns
Target Buyers When It Matters Most
The Challenge
You keep hearing you need to target your buyers ‘at the right time’ but what does that mean? It’s hard to connect with buyers while they’re actively considering solutions, so the only available option is continuously target your Ideal Customer Profiles; ‘spray and pray’ tactics. You know you need intent data but there are so many sources and kinds that choosing the right one is confusing and overwhelming.
How We Help
Our intent data goes beyond surface-level signals—it tracks what buyers are searching for, what content they’re engaging with, and how ready they are to act. We get granular so that we’re only surfacing intent insights that mean something to you. We can also help you use this intelligence to craft personalized campaigns that speak directly to their needs and drive results.
How We Actually Do It
There is no single ‘perfect’ intent signal so we help you take what you have (1st party) and combine that with our signals (3rd party) to find what’s meaningful to you.
Beyond web visits and 3rd party intent, we help you uncover the renewal dates of tech your targets have invested in, any job changes and hiring data, and funding rounds.
Additional signals include strategic partnerships/alliances and product launches.
Combinations of these signals can be fed into our tool set to create dynamic, trigger-based campaigns so that account automatically enter campaigns based on their behaviors.
Solutions to Help You Succeed
Demand
Convert content into high-quality leads.
Advertising
Engage buyers across channels with precision.
Data
Enrich, cleanse, and unlock your data potential.
What Our Customers Say
The leads they send over are engaging at a rate that is comparable (and sometimes better) to the rest of our database. The job titles and accounts are exactly who our target audience is.
– Jessica K.
Demand Generation Manager, G2 Reviews
[DemandScience] took the time to understand what we are doing as an organization and then designed a program that would work to supplement nicely our current programs with some intent-based leads.
– Elizabeth K.
Sr. Director Demand Generation Marketing, G2 Reviews
Being able to tap into intent and engagement data has enabled us to be more strategic in our targeting and make ABM actionable for our sales teams, allowing both teams to have a shared focus on our most strategic accounts.
-Jennifer Leaver
Head of ABM
Director, Integrated and Account-Based Marketing
Build Intent-Driven Campaigns That Convert
Engage buyers when they’re ready to act.