Blogs

Mastering Data Integrity: Insights from DemandScience’s Pam Carter on B2B Data Privacy and Compliance

In today’s fast-paced, data-driven world, maintaining clean and accurate data is paramount for the success of sales and marketing teams. To explore the intricacies of data privacy and compliance in B2B demand generation, Pam Carter, Associate General Counsel at DemandScience shares her legal expertise. We delve into the crucial role played by data integrity in B2B marketing and how partnering with a trusted data provider like DemandScience can safeguard your company’s reputation and legal standing.  The Legal Side of Data Privacy  As a B2B marketing professional responsible for demand generation, it’s essential to be well-versed in the legal aspects of…

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