ABM PLATFORM ALTERNATIVE
ABM Programs Need Execution, Not Just Intelligence. We Deliver Both.
417%
More pipeline — Cardinal Health WaveMark
39%
Shorter sales cycle — same program
Days
To activation — not weeks
$0
Platform fee — no subscription
- Fully managed execution — your Labs team runs strategy and optimization
- 8+ channels on one platform — content syndication, display, CTV, BANT leads, email
- Winnable Account targeting — propensity scoring, not just intent signals
- Complements your existing platform — use 6Sense/Demandbase intelligence + our execution
✦ FREE 15-MIN ABM PLAN
Get your ABM program plan
Tell us your ICP. We’ll show you your Winnable Accounts and what managed execution delivers.
WHY ABM PLATFORMS UNDERPERFORM
Intelligence Without Execution Leaves Pipeline on the Table.
ABM platforms surface intent data and give your team tools. But the gap between intelligence and outcomes is larger than most marketing leaders expect.
4-8 weeks
To first campaign
Implementation. Configuration. Training. RevOps setup. By the time your first campaign runs, months have passed. DemandScience activates in days.
3 budget lines
Platform + media + ops
Platform subscription. Media spend. Plus the internal or agency team to run it all. DemandScience bundles execution into one price — no separate platform fee.
Limited channels
Display orchestration mainly
Most platforms excel at display and account intelligence. Content syndication, BANT-qualified leads, email, and CTV typically require separate vendors or don’t exist at all.
THE DIFFERENCE
Managed Execution vs Platform Operation.
Here’s what actually matters when you’re evaluating an ABM solution.
DEMANDSCIENCE
Managed Execution
- Fully managed — Labs team runs everything
- Days to activation — no implementation
- No platform fee — execution in pricing
- 8+ channels — syndication + display + CTV + email + BANT leads
- Propensity scoring — accounts positioned to switch
- BANT verification — phones confirmed pipeline
VS
Platform Operation
- Self-serve — your team configures and runs
- 4-8 weeks implementation — significant setup
- Platform subscription — separate from media
- Display primary — other channels typically absent
- Intent scoring — identifies researching accounts
- Dashboard actions — your team must optimize
WHAT YOU GET
Every channel your ABM program needs. One managed partner.
Run independently or alongside your existing 6Sense or Demandbase investment.
NEW
Propensity-Based Activation
Targets accounts where tech stack, budget, and competitive context create real switching opportunity. HG Insights technographic + IT spend scoring.
10X conversion lift vs standard intent
NEW
In-Market Buyer Activation
Surfaces buying committees actively comparing vendors right now using TrustRadius buyer community signals. Not accounts that researched you months ago.
Behavioral intent layer beyond topic research
CORE
Precision Content Syndication
Distribute your content to opted-in contacts at in-market accounts. Guaranteed CPL, full lead provenance, zero bot traffic. The highest-volume pipeline channel your platform can’t run.
2,400% ROI — Tealium
CORE
Display, CTV & Audio Advertising
Intent-targeted display, CTV, and audio against your Winnable Account list, managed via The Trade Desk. 3% fraud rate vs 20% industry average.
3% fraud rate vs 20% industry standard
CORE
BANT-Qualified Leads
Budget, Authority, Need, Timeline confirmed by phone before sales handoff. Not MQLs — actual pipeline. Sales doesn’t have to re-qualify.
215 leads in 2 weeks — Forcura
PATENTED
Content-IQ: AI Visibility
Patented content architecture (U.S. Patent No. 11,468,139) that builds machine-trustable authority. Your brand gets found by search and AI before intent feeds surface it.
Position 85→34 in 4 days
WHAT MANAGED EXECUTION DELIVERS
Real results from real programs.
417%
increase in pipeline — Cardinal Health WaveMark
39%
shorter sales cycle — same program
48%
of total pipeline sourced — Forcura
“We weren’t looking for a platform. We were looking for execution. DemandScience delivered 215 qualified leads in two weeks — real leads with confirmed budget, authority, need, and timeline. Our sales team didn’t have to qualify them. 48% of our total pipeline is now sourced by marketing, and 75% of our closed-won deals have been influenced by DemandScience programs.”
Healthcare IT • B2B SaaS
MAKING THE CHOICE
Platform, managed service, or both?
Honest guidance on when each model makes sense.
CHOOSE DEMANDSCIENCE IF
You Want Pipeline Delivered
- You want execution, not tools to operate
- You need content syndication or BANT leads
- You don’t have RevOps capacity for a platform
- You want to activate in days, not weeks
- You already have 6Sense/Demandbase and need the execution layer
OR
Choose A Platform If
- You have dedicated RevOps to run it
- Your program is display + account intelligence only
- You want to own infrastructure internally
- Your budget supports platform subscription + media
- You have analytics team to optimize independently
QUESTIONS
What buyers ask before deciding.
Is DemandScience an ABM platform?
No. DemandScience is a precision performance marketing company — a fully managed B2B demand generation service. ABM platforms give your team tools to configure and operate. DemandScience’s Labs team handles all strategy, execution, optimization, and reporting. You define your ICP and pipeline goals; we deliver the pipeline. If you’re looking for a platform to run yourself, that’s not us. If you’re looking for outcomes without the overhead, that’s exactly what we do.
Can DemandScience work alongside 6Sense or Demandbase?
Yes — this is one of the most common deployment patterns. Your platform surfaces account intelligence and runs display. DemandScience adds the channels and leads those platforms don’t produce: content syndication, BANT-qualified pipeline, email, CTV, audio, and events. All running against your existing platform’s account list. Many customers use DemandScience as the execution layer their platform investment is missing.
What does “Winnable Accounts” mean?
Standard ABM platforms identify accounts researching your solution. That answers “who is in-market?” Winnable Accounts answer a different question: “which of those accounts are actually positioned to switch?” Propensity-Based Audience Activation uses HG Insights technographic + IT spend scoring. In-Market Buyer Activation uses TrustRadius signals to surface accounts actively comparing vendors. The result is a tighter account set — HG Insights customers see 10X conversion lift.
How quickly can a program launch?
Most programs activate within days — not the 4-8 weeks required by enterprise platform implementations. There’s no software to install, no integration to configure, no RevOps setup. Forcura received 215 MQLs in the first two weeks. Tealium saw $3M in pipeline. The speed advantage comes from the managed model: your Labs team hits the ground running because there’s no platform onboarding required.
Ready to see what managed ABM execution delivers?
15 minutes. Tell us your ICP. We’ll show you your Winnable Accounts and what a program looks like — whether you’re replacing a platform or adding to one.