B2B Demand Generation Services
Verified, opted-in B2B leads delivered at scale — from buyers who downloaded content relevant to your solution. Whether you need volume, fresh contacts, or coverage in a new market, we build programs around your goals.
The teams seeing the biggest returns aren't just generating leads — they're using content syndication to systematically penetrate buying groups inside their target accounts, building pipeline that closes. Tealium achieved 2,400% ROI doing exactly this.
Verified, opted-in leads at scale — every lead is a real buyer who downloaded content relevant to your solution, confirmed before delivery
Account-level targeting — run programs against your ICP and named account list, not a generic industry audience
Buying group penetration — go beyond one contact per account; systematically enroll the full buying committee so sales arrives with warm familiarity, not cold outreach
Guaranteed CPL — no ambiguity on what you're paying for; your cost per lead is locked before the program starts
Get Your Content Syndication Plan
Tell us your ICP and goals. We'll show you a program built around your accounts — whether you need leads next week or a full buying group strategy.
2,400% Content Syndication ROI — Tealium
DemandScience-managed program, 2024
Guaranteed CPL
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Reply within 1 business day
WHAT YOU GET
Content Syndication Built Around
Whether you're deploying $20K or $1M+, filling a pipeline gap or building a long-term account penetration strategy — DemandScience runs programs that fit how you actually go to market.
CORE OFFERING
Verified, Opted-In Leads
Every lead downloaded a piece of content relevant to your solution. Opted-in, identity-verified, and delivered with context that makes follow-up faster and conversion more likely.
PRECISION TARGETING
ICP & Account-Level Targeting
Target by company, title, industry, tech stack, revenue, or intent signal. Run programs against your named account list so every lead comes from an account you already want to win.
ACCOUNT STRATEGY
Buying Group Penetration
Go beyond one contact per account. Systematically enroll IT, finance, security, and operations — building committee-level familiarity before sales ever makes first contact.
OMNICHANNEL
Coordinated Multi-Channel
CS programs coordinated with programmatic display and paid social — reinforcing your brand across the same accounts between every content interaction. One platform, one reporting view.
FULL FUNNEL MEASUREMENT
Pipeline Attribution
Track CS influence all the way through pipeline and closed-won revenue — not just the MQL handoff. Know exactly what your program contributed, in terms your CFO will accept.
MANAGED SERVICE
Strategists, Not Account Managers
Our team works alongside yours — refining targeting, reviewing content, adjusting pacing, sharing insights. Fully managed execution: no platform to operate, no software to configure.
THE STRATEGIC LAYER
The Best CS Programs Go
Beyond the Lead.
Tactical lead programs are a great starting point. But the B2B teams seeing outsized returns have made a shift: they're using content syndication to build momentum at the account level — not just generate individual contacts.
Most CS programs hand a lead to sales and stop there. A contact downloaded a piece of content, gets routed to an SDR, and either converts or disappears. That's a fine tactic — but it's only half the picture.
The teams winning with content syndication are doing something different. They're using CS to systematically populate the full buying committee inside each target account — adding contacts across IT, finance, security, and operations — then coordinating those leads with nurture sequences and paid reinforcement to build account-level momentum before sales arrives.
The result isn't just more leads. It's accounts that are already warm when sales knocks.
HOW LEADING TEAMS ARE DOING IT
TOFU
One-pagers, guides, and blogs to drive initial engagement and surface early-stage interest across accounts
MOFU
Webinars, events, and case studies to drive brand preference and buying committee readiness
BOFU
Product-specific content and field events for open opps — accelerating accounts that are already in motion
Full-funnel attribution is king.
Using Salesforce or a similar CRM as your central source of truth across CS, paid, and sales activity shows the real contribution of each channel — and ends the "he said / she said" debate between marketing and sales
IN PRACTICE
How Tealium Turned CS Into a
Pipeline Engine.
Tealium stopped measuring content syndication by MQL count and started treating it as a long-term account coverage play. The results were decisive — and repeatable.
“At Tealium, we treat CS not as a quick source for immediate MQLs, but as a crucial door-opener and a continuous catalyst for account progression. This shift in mindset reveals its true power. CS effectively populates our target accounts with the right contacts, making it an essential opening move in a strategy designed to land the customer over the long term.”
2,400%
Return on Investment
$3M
Pipeline sourced or influenced
#2
Pipeline creation rate among all channels
"I appreciate working with the DemandScience team; they listen well, deliver everything on time, no need for chasing, and share insightful reports that help me make better decisions. When managing several vendors at the same time, a kind team that collaborates smoothly and that I can rely on makes things easier."
— Marie Murmann
EMEA Regional Marketing Manager, Tealium
How the Program Actually Worked
Tealium ran a coordinated, multi-touch CS motion — not a lead handoff. Here's the playbook behind the results.
Named Account Targeting
Every lead was generated from within Tealium's named account list. Not a generic industry audience — specific companies they wanted to win, with contacts verified before delivery.
Buying Group Enrollment
Rather than one contact per account, the program systematically enrolled multiple members of each buying committee — building internal familiarity and consensus before sales arrived.
Triage, Nurture & Paid Reinforcement
SDRs and AEs triaged leads by account activity. Non-sales-ready contacts entered targeted email sequences. Paid social and search ran concurrently across the same accounts, maintaining momentum between touches.
Full-Funnel Attribution
CS was credited for its influence on account movement all the way to closed-won — not just the initial MQL handoff. Every touchpoint counted toward the 2,400% ROI figure.
THE MINDSET SHIFT
When you stop demanding instant sales-readiness from content syndication and start viewing it as a dedicated engine for populating and progressing named accounts, the results are transformative. CS is one of the most effective ways to move target accounts toward concrete pipeline milestones.
2,400%
Return on Investment
$3M
Pipeline sourced or influenced
#2
Pipeline creation rate among all channels
Why DemandSciencE
Not Just a Lead Vendor.
A Revenue Marketing Partner.
We've run content syndication programs for 1,500+ B2B companies over 10+ years. Here's what makes our programs different from every other CS vendor you've evaluated.
Guaranteed CPL — No Ambiguity
Your cost per lead is locked before the program starts. No surprises at invoicing, no credits to chase. What we promise is what you pay for.
Human-Verified Data Quality
Every contact is verified before delivery. No bots, no bad emails, no stale records that waste your SDR team's time. 247M+ verified contacts across 100+ countries.
Speed When You Need It
Forcura received 215 qualified MQLs in 2 weeks. Whether you have budget to deploy now or are building a long-term program, we move at your pace.
Fully Managed Execution
No platform to operate, no software to configure, no internal team to retrain. We run every program on your behalf and deliver measurable outcomes.
Insightful Reporting
Reports that help you make decisions — not just dashboards that show activity. Our team shares analysis that tells you what's working and what to adjust next.
Global Reach, Local Precision
Running programs in EMEA, APAC, or entering a new geo? We have the verified data and publisher network to generate qualified leads in virtually any market.