Ads and Leads Are Marketing’s Power Couple. Don’t Split Them Up.
Single-channel execution doesn’t just slow you down. It can cost you up to 400% more to convert the same buyer.
What Are You Missing?
You already trust DemandScience to drive results. But if you’re only using one channel, you’re leaving performance on the table. Teams that run ads and leads in isolation generate up to 2.5x fewer leads.
Why? Because when different vendors run disconnected programs, you lose control of the buyer journey. Your buyers stay cold longer than they should.
Activate both channels, and that changes.
We connect what happens in one channel with what to do next in the other; warming up buyers before they download content, retargeting leads, and engaging key personas as they show intent.
You’ve already built the foundation. Let’s connect the dots and take back control of the journey.
Real Customer Results
400% Efficiency Gain for a Global Cloud Leader
A global cloud leader cut its cost to acquire and qualify accounts by aligning ads and leads through DemandScience, replacing disconnected vendors with one orchestrated solution.
80%
MQA cost dropped
81%
Cheaper cost per lead (from $608 to $117 per lead)
2.5x
More leads per account with coordinated ads and leads
Forcura Crushes
SQL Goal by
141 %
Forcura needed to reach a niche healthcare audience with strict compliance and complex buyer journeys. DemandScience delivered both scale and precision by pairing lead generation with targeted advertising.
48%
Total pipeline created by marketing
45%
MQL-to-SQL Conversion Rate
219
New MQLs generated via content syndication in just two weeks
You’ve Met the Power Couple. What Can They Do For You?
You already know the value of high-quality leads or targeted ads on their own. When you coordinate, sequence, and optimize them together, the impact is greater than either can deliver alone.
It’s how you drive more engagement from the accounts that matter. How you lower your cost to convert. How you reach decision-makers earlier and stay with them longer.
Here’s what you unlock when ads and leads work together through DemandScience:
Warmer leads
who’ve already seen your brand before downloading content
Higher conversion rates from coordinated follow-up and retargeting
Lower CPL and cost per opportunity, with fewer wasted impressions
Faster pipeline acceleration by keeping your brand visible throughout the journey
Simplified execution, with one team managing both sides of the program
And the best part? You don’t need to onboard a new vendor, pay a platform tax, or do it yourself. You’re already getting results, now let’s make them compounding.
Let’s Explore How Your Existing Program Could Deliver More