B2B DEMAND GENERATION SERVICES
Most demand gen looks active. Fills dashboards. Doesn’t close. Ours fills pipeline.
48%
Pipeline sourced by marketing — Forcura
2,400%
Content syndication ROI — Tealium
215
MQLs in 2 weeks — Forcura
$0
Platform fee — all-in pricing
- Fully managed service — we run everything, you approve strategy
- 8+ channels on one platform — all coordinated against same accounts
- Winnable Account targeting — propensity scoring, not guesswork
- Guaranteed CPL — verified contacts, zero bot traffic
✦ FREE 15-MIN CAMPAIGN PLAN
Get your demand generation plan
Tell us your ICP and pipeline goals. We’ll show you your Winnable Accounts and a recommended program.
Trusted by leading B2B brands
WHY DEMAND GEN UNDERPERFORMS
The symptoms are familiar. The cause is structural.
Most demand generation programs optimize for activity, not pipeline outcomes. Here’s what that looks like in practice.
Intent signals that don’t convert
Your ABM platform shows dozens of “in-market” accounts. Sales follows up. Nothing moves. The platform was right about the intent — but the accounts weren’t actually switchable.
Activity metrics masking pipeline problems
Impressions up. Leads up. MQLs delivered. But pipeline isn’t growing. The dashboard looks healthy because it’s measuring activity, not outcomes.
Months to activation, then months more to results
Implementation took longer than expected. Training your team took additional time. Now campaigns are live but the data needs to season before scoring is reliable.
The root cause: phantom signals
Inflated intent signals, unverified contacts, and platform-generated activity metrics create the appearance of a healthy program while underlying pipeline data tells a different story.
25%
of B2B marketing budgets go to phantom signals and activity that never converts to pipeline
DemandScience 2026 Research Study (n=750 marketing leaders)
WHAT DEMANDSCIENCE RUNS FOR YOU
Every demand generation channel. One managed partner.
All programs run against the same Winnable Account list. All managed by your dedicated Labs team. No platform to operate, no vendor juggling, one reporting view across every channel.
NEW
Propensity-Based Audience Activation
Targets accounts scored for conversion propensity using HG Insights technographic intelligence and IT spend data. Identifies accounts where the tech stack, budget, and competitive context align for real displacement.
10X conversion lift vs standard intent data
NEW
In-Market Buyer Activation
Identifies accounts demonstrating active purchase research behavior using TrustRadius buyer community signals. Surfaces buying committees actively comparing vendors right now.
Behavioral intent layer beyond standard topics
CORE
Precision Content Syndication
Distribute your content to opted-in contacts at in-market accounts across a verified publisher network. Guaranteed CPL, full lead provenance, zero bot traffic.
2,400% ROI • $3M pipeline sourced
CORE
BANT-Qualified Leads
Budget, Authority, Need, and Timeline confirmed via telephone before any lead reaches sales. Not MQLs — actual pipeline-ready leads with decision authority verified.
215 leads in 2 weeks • 48% of total pipeline
CORE
Display, CTV & Audio Advertising
Intent-targeted display, CTV, and audio advertising managed via The Trade Desk. 3% ad fraud rate versus the 20% industry average. Runs on the same unified platform as content syndication.
3% fraud rate vs 20% industry average
PATENTED AI
Content-IQ: AI Visibility
Patented content architecture system that builds machine-trustable authority networks. Generates demand before buyers enter any intent feed. No platform equivalent exists.
Rank positions 85→34 in 4 days
HOW IT WORKS
From ICP to pipeline in days, not months.
No software to implement. No platform to train your team on. No RevOps overhead. Your Labs team hits the ground running.
1
Define Your Winnable Accounts
We layer HG Insights technographic data on your ICP — scoring accounts for conversion propensity, not just category intent. You approve the account set before anything activates.
2
Build Your Program Mix
Your Labs team recommends the right channel combination based on your ICP, pipeline goal, and timeline. All channels coordinated against one account list.
3
Activate in Days
No months-long implementation. Programs activate quickly. Forcura received 215 MQLs in 2 weeks. Tealium sourced $3M in pipeline in the first quarter.
4
Optimize and Compound
Your Labs team continuously optimizes across every channel. Every program cycle improves targeting precision, message effectiveness, and conversion velocity.
CUSTOMER RESULTS
What demand generation that works looks like.
215
qualified leads in two weeks
“DemandScience delivered 215 qualified leads with confirmed budget, authority, need, and timeline. Our sales team didn’t have to qualify them. 48% of our total pipeline is now sourced by marketing, and 75% of closed-won deals have been influenced by DemandScience programs.”
Healthcare IT • B2B SaaS
$3M
pipeline sourced or influenced
“The content syndication program delivered 2,400% ROI and $3M in pipeline sourced or influenced. What made the difference was the combination of verified contact data and managed execution — we weren’t running the programs ourselves, and the results reflected that.”
B2B SaaS • Data Management
IS THIS RIGHT FOR YOU?
Managed service vs a platform: Who each is actually for.
DemandScience is not for everyone. Here’s an honest read on when each model makes sense.
RECOMMENDED
DemandScience Is Right For You If…
- You want pipeline delivered, not a platform to configure
- You need content syndication, BANT leads, email alongside display
- You don’t have RevOps capacity to operate an ABM platform
- You want to activate in days and see results before annual contracts
- You want guaranteed CPL and full signal transparency
- You already have 6Sense or Demandbase and need the execution layer
OR
A Demand Gen Platform Is Right For You If…
- You have dedicated RevOps capacity to configure and run a platform
- Your program is primarily account orchestration and display
- You want to own and operate your demand gen infrastructure
- Your budget supports an annual platform subscription on top of media
- You have analytics team to optimize intent signals independently
COMMON QUESTIONS
What buyers ask before starting.
Is DemandScience a platform or a service?
A managed service — not a platform you operate or software you configure. DemandScience is a precision performance marketing company. You define your ICP and pipeline goals; your dedicated Labs team handles all strategy, execution, optimization, and reporting. There is no software to implement, no training required, no RevOps dependency, and no platform subscription fee.
What channels does DemandScience manage?
Content syndication, BANT-qualified leads, display advertising, CTV, audio, managed email outreach, web personalization, LinkedIn and Meta social advertising, and events — all running against the same Winnable Account list on one unified platform. Everything is coordinated against the same target account list with unified reporting, so channel programs compound rather than operate in isolated silos.
What is the Marketing Data Mirage and how does it affect demand generation?
The Marketing Data Mirage describes the gap between demand generation activity metrics (impressions, clicks, MQLs, intent signals) and actual pipeline outcomes. Our 2026 research found that 25% of B2B marketing budgets go to phantom signals and activity that never converts to pipeline — inflated intent data, unverified contacts, and platform-generated activity that looks like demand but isn’t backed by verified buyer intent. The fix is precision over volume: verified contacts, confirmed signals, and managed execution against accounts that are genuinely winnable.
What is Winnable Account targeting?
Standard intent data identifies accounts researching topics related to your solution. Winnable Account targeting answers a different question: “which of those accounts are actually positioned to switch?” Propensity-Based Audience Activation uses HG Insights technographic intelligence, IT spend data, and competitive context to score accounts for conversion propensity — identifying accounts where the tech stack, budget, and competitive timing align for a real displacement opportunity.
How quickly can a DemandScience program launch?
Most programs activate within days of kickoff. There’s no software to install, no technical integration to configure, and no RevOps setup required. Your Labs team hits the ground running because there’s no platform onboarding. Forcura received 215 MQLs in the first two weeks. Tealium saw $3M in pipeline sourced or influenced. The speed advantage comes from the managed model — execution begins the moment your ICP and account list are confirmed.
Ready for demand generation that fills pipeline?
Tell us your ICP and pipeline goals. We’ll show you your Winnable Accounts and build a campaign plan with guaranteed CPL — in 15 minutes.