B2B Demand Generation Services
Most Demand Gen
looks active. Fills dashboards. Doesn’t close.
Ours fills pipeline.
48%
Pipeline sourced
by marketing – Forcura
2,400%
Content syndication
ROI – Tealium
215
MQLs in 2 weeks
same Forcura program
$0
Platform fee
all-in pricing
Fully managed service – not a platform or SaaS tool your team operates. Your Labs team runs strategy, execution, optimization, and reporting end-to-end
8+ channels on one platform – content syndication, display, CTV, email, BANT leads, web personalization, events, social – all coordinated, all managed
Winnable Account targeting – propensity scoring identifies accounts structurally positioned to switch, not just accounts showing topic-level interest
Guaranteed CPL on content syndication and BANT programs – verified contacts, full signal provenance, zero bot traffic
Free 15-Min Campaign Plan
Get your demand generation plan
Tell us your ICP and pipeline goals. We’ll show you your Winnable Accounts and a recommended program that delivers against guaranteed CPL.
2,400% Content syndication ROI
Tealium – DemandScience managed program
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Looking for a platform comparison? See how we compare to 6Sense and Demandbase
DemandScience is a fully managed B2B demand generation service – not a platform to operate, not software to configure. We run every program on your behalf and deliver measurable pipeline.
Why Demand Gen Underperforms
The Symptoms Are Familiar.
The Cause Is Structural.
DemandScience surveyed 750 senior B2B marketing leaders. The patterns were consistent – and the root cause was the same in every case.
Intent signals that don’t convert
Your ABM platform shows dozens of “in-market” accounts. Sales follows up. Nothing moves. The platform was right about the intent – but the accounts weren’t actually switchable from their incumbent, and no one confirmed budget or authority before the handoff.
Activity metrics masking pipeline problems
Impressions up. Leads up. MQLs delivered. But pipeline isn’t growing and sales is frustrated. The dashboard looks healthy because it’s measuring activity, not outcomes. Demand gen that optimizes for volume over verified buyer signals will always produce this result.
Months to activation, then months more to results
You signed the platform contract. Implementation took longer than expected. Training the team took additional time. Now campaigns are live but the data needs to season before the scoring is reliable. It’s been six months and pipeline hasn’t moved.
ROOT CAUSE
The Marketing Data Mirage
DemandScience’s 2026 research report found that 25% of B2B marketing budgets go to phantom signals and activity that never converts to pipeline. Inflated intent signals, unverified contacts, and platform-generated activity metrics create the appearance of a healthy demand gen program while the underlying pipeline data tells a different story. The fix isn’t a new platform. It’s verified signals, confirmed buying intent, and managed execution against accounts that are genuinely winnable.
25%
of B2B marketing budgets wasted on phantom signals
DemandScience 2026 Research (n=750)
What DemandScience Runs For You
Every Demand Generation Channel.
One Managed Partner.
All programs run against the same Winnable Account list. All managed by your dedicated Labs team. No platform to operate, no vendor juggling, one reporting view across every channel.
NEW
Propensity-Based Audience Activation
Targets accounts scored for conversion propensity using HG Insights technographic intelligence, IT spend data, and competitive context. Identifies accounts where the tech stack, budget, and competitive exposure create a real displacement opportunity – not just companies that match your ICP on paper.
10X conversion lift – HG Insights customer data
NEW
In-Market Buyer Activation
Identifies accounts demonstrating active purchase research behavior using TrustRadius buyer community signals. Surfaces buying committees actively comparing vendors right now – not accounts that consumed content on a topic six weeks ago.
Behavioral intent layer beyond standard topic signals
CORE
Precision Content Syndication
Distribute your content to opted-in contacts at in-market accounts across a verified publisher network. Guaranteed CPL, full lead provenance via the IONIC identity graph, zero bot traffic. The highest-volume B2B demand generation channel – fully managed.
2,400% ROI – Tealium · $3M pipeline sourced
CORE
BANT-Qualified Leads
Budget, Authority, Need, and Timeline confirmed via telephone before any lead reaches sales. Not MQLs – pipeline. 215 qualified leads in 2 weeks for Forcura. 48% of their total pipeline sourced by marketing. 75% of closed-won deals influenced.
215 MQLs in 2 weeks · 48% pipeline sourced – Forcura
CORE
Display, CTV + Audio Advertising
Intent-targeted display, CTV, and audio advertising managed via The Trade Desk. 3% ad fraud rate versus the 20% industry average. Runs on the same unified platform as content syndication – same Winnable Account list covering 247M+ verified B2B contacts, one reporting view, programs that compound rather than operate in silos.
3% fraud rate vs 20% industry average
patented ai
Content-IQ: AI Visibility
Patented content architecture system (U.S. Patent No. 11,468,139) that builds machine-trustable authority networks – content structured to rank in traditional search and get selected by LLMs and AI Overviews. Generates demand before buyers enter any intent feed. No platform equivalent exists.
Position 85 to 34 in 4 days – AI Overviews in 5 days
How DemandScience Works
From ICP to Pipeline in Days, Not Months
No software to implement. No platform to train your team on. No RevOps overhead. Your Labs team hits the ground running.
1
Define Your Winnable Accounts
We layer HG Insights technographic, IT spend, and competitive context on your ICP – scoring accounts for conversion propensity, not just category intent. You approve the account set before anything activates.
2
Build Your Program Mix
Your Labs team recommends the right channel combination – content syndication, display, BANT leads, email, CTV – based on your ICP, pipeline goal, and timeline. All channels coordinated against one account list.
3
Activate in Days
No months-long implementation. DemandScience programs activate quickly. Forcura received 215 MQLs in 2 weeks. Tealium sourced $3M in pipeline. Cardinal Health WaveMark saw 417% more pipeline and a 39% shorter sales cycle.
4
Optimize and Compound
Your Labs team continuously optimizes across every channel. Every program cycle improves targeting precision, message effectiveness, and conversion velocity. Performance compounds over time without adding to your internal workload.
Customer Results
What Demand Generation That Works Looks Like
“DemandScience delivered 215 qualified leads in two weeks with confirmed budget, authority, need, and timeline. Our sales team didn’t have to qualify them. 48% of our total pipeline is now sourced by marketing, and 75% of closed-won deals have been influenced by DemandScience programs.”
— Marketing Leader, Forcura
Healthcare IT – B2B SaaS
“The content syndication program delivered 2,400% ROI and $3M in pipeline sourced or influenced. What made the difference was the combination of verified contact data and managed execution – we weren’t running the programs ourselves, and the results reflected that.”
— Marketing Leader, Tealium
B2B SaaS – Data Management
Is This Right For You?
A Managed Service vs a Platform:
Who Each Is Actually For
DemandScience is not for everyone. Here’s an honest read on when each model makes sense.
DemandScience is right for you if…
You want pipeline delivered, not a platform to configure and maintain
You need content syndication, BANT leads, email, or events alongside display – channels most platforms don’t run
You don’t have RevOps capacity to operate an enterprise ABM platform
You want to activate in days and see results before committing to annual contracts
You want guaranteed CPL and full signal transparency on every lead
You already have 6Sense or Demandbase and need the execution layer that’s missing
A demand gen platform is right for you if…
You have dedicated RevOps or marketing ops capacity to configure and run a platform
Your program is primarily account orchestration and display advertising
You want to own and operate your demand gen infrastructure internally
Your budget supports an annual platform subscription on top of media spend
You have the analytics team to act on intent signals and optimize independently
Common Questions
What Buyers Ask Before Starting
Ready for Demand Generation That Fills Pipeline?
Tell us your ICP and pipeline goals. We’ll show you your Winnable Accounts and build a campaign plan with guaranteed CPL – in 15 minutes.