Most Demand Gen
Looks Active. Fills Aashboards. Doesn’t Close.
Ours Fills Pipeline.


DemandScience is a fully managed B2B demand generation service – not a platform to operate, not software to configure. We run every program on your behalf and deliver measurable pipeline.

Most Demand Gen Vendors Specialize in One Channel. DemandScience Coordinates All of Them. 

Dimension DemandScience Traditional Vendors
Channels 8+ managed channels Usually 1–2
Model Fully managed Fragmented vendors
Accountability Pipeline-focused Lead-volume focused
Platform Fee None Often separate
Time to Launch Days Weeks or months

One partner. One account list. Pipeline across every channel.

All programs run against the same Winnable Account list. All managed by your dedicated Labs team. No platform to operate, no vendor juggling, one reporting view across every channel.

Propensity-Based Audience Activation

Targets accounts more likely to switch and buy — scored using HG Insights technographic data, IT spend, and competitive context, not just ICP fit on paper.

10X conversion lift – HG Insights customer data

In-Market Buyer Activation

Identifies buying committees actively comparing vendors right now using TrustRadius buyer community signals — buyer activity signals that go beyond standard topic intent.

Behavioral intent layer beyond standard topic signals

Precision Content Syndication

Distributes your content to opted-in contacts at in-market accounts across a verified publisher network — guaranteed CPL, full lead provenance, zero bot traffic.

2,400% ROI – Tealium · $3M pipeline sourced

BANT-Qualified Leads

Budget, authority, need, and timeline confirmed by phone before any lead reaches sales — not MQLs, pipeline.

215 MQLs in 2 weeks · 48% pipeline sourced – Forcura

Display, CTV + Audio Advertising

Intent-targeted display, CTV, and audio managed via The Trade Desk at 3% ad fraud versus the 20% industry average — running on the same Winnable Account list as every other channel.

3% fraud rate vs 20% industry average

Content-IQ: AI Visibility

Patented content architecture system that builds machine-trustable authority networks — content structured to rank in traditional search and get selected by LLMs and AI Overviews before buyers enter any intent feed.

Position 85 to 34 in 4 days – AI Overviews in 5 days

“DemandScience delivered 215 qualified leads in two weeks with confirmed budget, authority, need, and timeline. Our sales team didn’t have to qualify them. 48% of our total pipeline is now sourced by marketing, and 75% of closed-won deals have been influenced by DemandScience programs.”

— Marketing Leader, Forcura

Healthcare IT – B2B SaaS

“The content syndication program delivered 2,400% ROI and $3M in pipeline sourced or influenced. What made the difference was the combination of verified contact data and managed execution – we weren’t running the programs ourselves, and the results reflected that.”

— Marketing Leader, Tealium

B2B SaaS – Data Management