B2B Lead Generation
Stop Paying for Leads That Don’t Close.
Precision content syndication + display – 215 qualified leads in 2 weeks, guaranteed CPL.
215
MQLs in 2 weeks Forcura
2,400%
Content Syndication ROI Tealium
48%
Pipeline sourced by marketing
247M+
Verified contacts 100+ countries
Precision content syndication + display on one platform – single account list, single reporting view, no vendor juggling
Winnable Account targeting – propensity scoring identifies accounts structurally positioned to switch, not just accounts researching your category
BANT confirmed before every handoff – budget, authority, need, and timeline verified by phone. Sales-ready pipeline, not just MQLs
Fully managed by your Labs team – no platform to learn, no ops overhead, activates in days not months
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Get Your B2B Lead Plan
Tell us your ICP. We’ll show you your Winnable Accounts and build a program around guaranteed CPL.
Guaranteed CPL
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THE LEAD GENERATION PROBLEM
Your Leads Look Good in a Dashboard. Why isn’t Pipeline Growing?
DemandScience research shows 25% of B2B marketing budgets go to phantom signals that never convert. If any of these sound familiar, you’re not alone.
Intent signals that don’t convert
Your platform shows dozens of “in-market” accounts. Sales follows up. Nothing moves. The signals were real – the accounts weren’t actually switchable from their incumbent.
Leads that take forever to qualify
MQLs arrive but SDRs spend weeks chasing down budget, authority, need, and timing. Pipeline fills but doesn’t close. Budget, authority, need, and timeline were never confirmed before handoff.
Too many vendors, no unified view
Content syndication from one vendor. Display from another. Email from a third. Three reporting views, three billing cycles, no single line from lead to pipeline. Programs that should amplify each other run in silos.
HOW DEMANDSCIENCE WORKS
From ICP to Pipeline in Days, Not Months
No implementation project. No platform training. No ops overhead. Your dedicated Labs team runs everything.
Define Your Winnable Accounts
We layer HG Insights technographic, IT spend, and competitive context on your ICP – identifying accounts structurally positioned to switch, not just companies that match a profile on paper.
Activate Precision Programs
Precision content syndication + display, BANT leads, email outreach, web personalization, AI visibility – all coordinated against the same Winnable Account list on one unified platform.
Launch in Days
No month-long onboarding. DemandScience programs activate quickly. Forcura received 215 MQLs in 2 weeks. Tealium sourced $3M in pipeline.
Pipeline, Not Just Leads
BANT confirmed before every handoff. Guaranteed CPL. Full signal transparency. 48% of Forcura’s pipeline sourced by marketing. 417% more pipeline for Cardinal Health WaveMark. 39% shorter sales cycle.
WHAT YOU’RE GETTING
Every Lead Generation Program You Need. One Managed Partner.
Run independently or combined. All managed by your DemandScience Labs team – strategy, execution, optimization, and reporting included.
NEW
Propensity-Based Leads
Targets accounts scored for conversion propensity using technographic intelligence, IT spend data, and competitive context powered by HG Insights. Identifies accounts where the tech stack, budget, and competitive exposure create a real displacement opportunity.
10X conversion lift – HG Insights customers
NEW
In-Market Buyer Activation
Identifies and scores accounts demonstrating active purchase research behavior using TrustRadius buyer community signals. Surfaces buying committees actively comparing vendors right now – not accounts that visited a topic page six weeks ago.
Behavioral intent layer beyond standard topic signals
CORE
Precision Content Syndication
Distribute your content to opted-in contacts at in-market accounts across a verified publisher network. Guaranteed CPL, full lead provenance, zero bot traffic. Combined with display on one unified platform – one account list, single reporting view.
2,400% ROI – Tealium · $3M pipeline sourced
CORE
Precision Display Advertising
Intent-targeted display, CTV, and audio advertising managed via The Trade Desk. 3% ad fraud rate versus the 20% industry average. Coordinated with content syndication on one platform – the same Winnable Account list driving both channels simultaneously.
3% fraud rate vs 20% industry average
CORE
BANT-Qualified Leads
Budget, Authority, Need, and Timeline confirmed via telephone before any lead reaches your sales team. Not MQLs – pipeline. 215 qualified leads delivered in 2 weeks for Forcura. 48% of their total pipeline sourced by marketing.
215 MQLs in 2 weeks · 48% pipeline sourced – Forcura
AI-POWERED
Content-IQ: AI Visibility
Patented content architecture system (U.S. Patent No. 11,468,139) that builds machine-trustable authority so your brand is found by search engines and AI systems before buyers enter any lead gen flow. Average keyword position improved from 85 to 34 in 4 days on DS’s own pilot.
AI Overviews inclusion in 5 days – DS pilot
CUSTOMER RESULTS
What Pipeline Actually Looks Like
“DemandScience delivered 215 qualified leads in two weeks – and these were real leads, with confirmed budget, authority, need, and timeline. Our sales team didn’t have to qualify them. 48% of our total pipeline is now sourced by marketing, and 75% of our closed-won deals have been influenced by DemandScience programs.”
— Marketing Leader, Forcura
Healthcare IT – B2B SaaS
FREE REPORT – NO COMMITMENT REQUIRED
See Your Winnable Accounts Before You Commit to Anything
Not every in-market account is a realistic win. DemandScience’s Winnable Account System identifies accounts where technology footprint, IT spend, buying committee activity, and competitive timing align for a real conversion opportunity.
Propensity-Based Leads: accounts scored for conversion likelihood using HG Insights technographic + spend intelligence
In-Market Buyer Activation: buying committees actively comparing vendors using TrustRadius signals right now
Combine both for dual-filter targeting and maximum confidence in account selection
Ready to Stop Guessing and Start Getting Pipeline?
Tell us your ICP. We’ll show you your Winnable Accounts and build your lead generation plan in 15 minutes.