Winnable Accounts for Predictable Pipeline
Embed verified technographic, competitive, spend, and buyer research insights directly into demand programs.
Propensity-Driven Audience Activation
DemandScience is introducing two new propensity-driven audience products that embed verified technographic, competitive, spend, and buyer research insights directly into demand programs, ensuring activation begins with the right accounts.
In-Market Buyer Activation
Most buying signals show interest. Few show readiness.
In-Market Leads leverage verified HG Insights TrustRadius buyer research activity to identify accounts actively evaluating solutions in your category. These signals are translated into intent scores and operationalized directly into DemandScience activation, allowing teams to engage buyers when purchase consideration is already underway.
This is how timing becomes a targeting advantage.
Propensity-Based Audience Activation
Most B2B targeting looks confident. Pipeline results say otherwise.
Propensity-Based Audience Leads embed verified technographic, spend, and competitive intelligence from HG Insights, operationalized by GTM Fabric, directly into DemandScience activation. Accounts are scored for likelihood to convert, creating execution-ready audiences grounded in market reality, not assumptions.
This is how ICP moves from a static definition to an executable system.
Designed With You in Mind.
You can now define, prioritize, and activate winnable accounts more efficiently to drive predictable pipeline.
As revenue accountability intensifies and boards demand a pipeline that is measurable and defensible, broad targeting and inflated intent signals are no longer sufficient. The combined model helps revenue teams identify truly winnable accounts and activate them with clarity and confidence.
See How Propensity-Driven Leads Could Fuel Your Next Program