WHITEPAPERS & GUIDES

Data-Driven Guide to Effective B2B Video Marketing

Discover a strategic, data-driven approach to B2B video marketing. Learn how to develop the right content types, manage production efficiently, and navigate post-production essentials.

Establish Clear Directions for Your B2B Video Campaigns

Stand out in today’s crowded content landscape by building a diverse video content library. The most effective B2B marketing videos highlight all facets of your business, showcasing your culture, values, and customer interactions, not just your products.


  • Learn what video content type works     
    • Not all B2B business goals are alike. Discover video content types that best align with your specific objectives to ensure maximum impact.  
  • Discover the B2B video content process  
    • Even video content creators follow through identifying which topics are niche. Learn the step-by-step video content process that works for B2B businesses. 
  • Optimize Content for Lead Nurturing  
    • Content plays a key role in guiding leads toward decision-making. Explore the best types of video content and strategies to drive conversions. 
  • Leverage B2B data for your video campaigns  
    • Virality is just the beginning. Ensure your videos reach the right audience by leveraging data-driven targeting strategies.  

Elevate Your B2B Video Campaigns