DemandScience Partners with Innovate UK and the University of Hertfordshire to Redefine Secure AI for B2B Marketing
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BOSTON, MA, August 14, 2025 – DemandScience, a global leader in tech-enabled performance marketing, has announced an ambitious new partnership with the University of Hertfordshire to develop secure, enterprise-grade AI solutions tailored explicitly for B2B marketing.
This collaboration is part of an Innovate UK-funded Knowledge Transfer Partnership (KTP) that aims to accelerate the development of intelligent, compliant AI tools, enabling B2B marketers to transform complex data into revenue-generating actions while maintaining security, trust, and control.
This partnership extends beyond research; it serves as a blueprint for creating a tangible commercial impact. By combining academic research, government support, and practical application, DemandScience is setting a new standard for AI in marketing: one that is safe, targeted, and revenue-focused.
“This partnership marks a significant milestone in our AI journey,” said Greg Jordan, Chief Product Officer at DemandScience. “We’re not interested in chasing generic AI trends. We’re focused on developing specialized, safe, and practical AI that enables marketers to achieve their revenue targets in a compliant, confident, and fully controlled manner. With support from Innovate UK and top academic talent, this initiative is about setting a new industry standard for AI in enterprise B2B.” Leading the effort is Raghu Mishra, VP of AI/ML at DemandScience, who will oversee the initiative across three key pillars.
1. Enterprise-Grade Security: Zero Data Leakage by Design
Our AI functions within secure, private cloud environments. Business data never enters shared LLMs, public APIs, or third-party systems. Each model operates in a protected, isolated environment, ensuring complete data security, confidentiality, and compliance.
2. B2B-Only Intelligence: Trained for Precision
We don’t rely on generic internet data. Our models are trained on millions of verified B2B documents, sales conversations, marketing plans, and buying signals, giving marketers precise targeting, more intelligent segmentation, and significantly improved lead conversion.
3. End-to-End AI Integration: From Signal to Strategy
From processing unstructured data to generating ready-to-send reports, our AI platform automates complex tasks. It classifies, summarizes, recommends, and delivers results in minutes, not days. No analysts needed, just results, quickly!
Dr Liang Chen, Academic Supervisor, and Dr Yongjun Zheng, Academic Lead, are the key contributors from the University. Dr. Chen said, “We are delighted to be partnering with DemandScience through this Knowledge Transfer Partnership, bringing together academic expertise and industry innovation to develop large language models tailored for the B2B context. The academic team at the University of Hertfordshire is contributing cutting-edge expertise in AI and secure systems to design a novel layered framework that embeds data security and cost-effective multitasking capabilities into the core architecture of a B2B-specific LLM. This collaboration demonstrates the university’s commitment to advancing practical, high-impact solutions for the digital economy.”
About DemandScience
DemandScience is transforming how B2B marketers build and scale pipelines, combining high-quality data, AI-powered insights, and expert-led execution to deliver measurable outcomes. We bring a smarter approach to pipeline-building by orchestrating multi-channel campaigns across content syndication, digital advertising, email, data enrichment, and creative services—all under one roof. Our proprietary verification technology ensures our data is accurate, compliant, and actionable. With no platform fees or complex tools to manage, we remove the operational friction that slows marketers down. The result: ready-to-engage leads, real pipeline progress, and a trusted partner that helps marketers grow smarter and faster. Connect on LinkedIn, X, Facebook, and Instagram.
