Content-IQ
Connect Content. Command Discovery.
Content-IQ brings together three powerful signals: what buyers search for, what they engage with, and how they behave on your site. It eliminates guesswork and unites visibility, creativity, and personalization so content is not just findable but meaningful.
Visibility alone is not enough.
Search algorithms, AI assistants, and short attention spans have changed how people discover and evaluate information. AI assistants and generative search now decide what buyers see first, shifting discovery from static listings to dynamic recommendations.
Success is no longer about being found once. It is about being chosen.
Winning brands connect insight, creativity, and experience so every asset meets the audience with relevance and clarity.
Intelligence that connects discovery, creation, and engagement.
Content-IQ combines three dimensions of buyer insight that work together to guide strategy and improve performance:
Search Behavior
Understand the questions and topics shaping visibility across search and AI-driven discovery.
Content Performance
Reveal which stories and formats capture attention and convert.
On-Site Engagement
Learn how visitors navigate, interact, and take action.
These insights close the loop between what audiences seek and what you deliver, creating a continuous cycle of learning and improvement.
From insight to impact
Listen
Identify the signals driving discovery and demand.
Create
Build content aligned to real buyer intent.
Personalize
Adapt experiences based on audience behavior.
Optimize
Measure results and feed them back into planning.
Three pillars. One connected framework.
Each pillar strengthens a different stage of the buyer journey. Together they form a complete content intelligence framework.
Search
Be found by both humans and machines.
Drive visibility through AI-informed search and data-driven discovery. Send the right signals to both humans and machines.
Studio
Create with intelligence.
Turn insights into high-performing creative built to connect and convert.
Web
Deliver personalized experiences.
Use behavioral data to tailor every digital interaction and turn engagement into outcomes.
Content that earns attention, not just impressions.
Most B2B content is built for algorithms rather than audiences.
Content-IQ changes that by combining intelligence and creativity so every asset works harder. The result is measurable gains in visibility, engagement, and conversion across the customer journey. Every word performs, not just publishes.
Up to 3x Increase in Organic Visibility
Higher Engagement Rates
Lift in Conversion from Optimized Experiences
See Content-IQ in action
Our experts help you connect discovery, creation, and personalization into one measurable approach. Discover how Content-IQ turns intelligence into impact.