ZoomInfo

DemandScience

= Better Together

Your ZoomInfo data, finally put to work.

ZoomInfo gives you the intelligence: who’s in market, who’s at the right accounts, who fits your ICP. DemandScience takes that intelligence and executes the programs that turn it into pipeline — and adds two things ZoomInfo doesn’t provide: Winnable Account targeting that identifies which accounts are actually switchable, and patented Content-IQ AI visibility so those accounts can find you through search and AI too.

See How It Works

ZoomInfo

Intelligence Layer

→

DemandScience

Execution Layer

→

Outcome

Verified Pipeline

The Partnership

ZoomInfo Identifies. DemandScience Activates.

ZoomInfo is built to surface intelligence and put it in front of your team. DemandScience is built to run programs against that intelligence at scale, without adding to your team’s workload.

What ZoomInfo Does Well

Contact and company data: 321M+ professionals, 104M+ companies

Buyer intent signals: topic-level research activity across the web

Technographic data: tech stack identification for account segmentation

CRM enrichment: keeping your records accurate and complete

Website visitor identification: matching anonymous traffic to accounts

Workflow automation: routing leads, triggering sequences, updating records

Org chart intelligence: decision-maker mapping and buying committee visibility

Programmatic ad targeting via MarketingOS

What DemandScience Adds

Content syndication: opted-in leads from in-market accounts who engage with your content

BANT-qualified leads: Budget, Authority, Need, and Timeline confirmed before sales handoff

Managed email outreach: targeted campaigns to verified contacts at your ZoomInfo accounts

Managed display, CTV, and audio advertising executed on your behalf

LinkedIn and Meta social advertising, fully managed

Web personalization: on-site experiences tailored to visitor account and stage

Events: executive roundtables, webinars, and field programs, end to end

Content Studio: creative, copy, and translation to fuel every channel

The gap ZoomInfo customers most often tell us about

ZoomInfo surfaces the right contacts and signals — and for many teams, that’s where the gap opens. Turning that intelligence into actual pipeline activity takes execution capacity most teams don’t have. There’s also a second gap: ZoomInfo’s intent signals tell you who’s researching your category, but not which accounts are structurally positioned to switch from a competitor. DemandScience closes both gaps. The Labs team runs the execution as a managed service. The Winnable Account System adds technographic propensity scoring and active buyer research signals to identify which accounts are truly winnable — not just in-market. You bring the ZoomInfo account list and intent signals; we run content syndication, BANT programs, email, and advertising against it on your behalf. The intelligence layer you already paid for, finally doing the heavy lifting.

DemandScience Programs

Eleven Programs. One Managed Partner.

Each program can run against your existing ZoomInfo target account list and intent signals. No new data vendor, no new platform to learn. Just execution.

Content Syndication

Distribute your content to opted-in contacts at in-market accounts. Guaranteed CPL, verified lead data, no bot traffic.

Runs against ZoomInfo TAL

Propensity-Based Audience Activation

Targets accounts scored for propensity to convert using technographic intelligence, IT spend data, competitive context, and firmographic fit powered by HG Insights. Identifies accounts where the tech stack, budget, and competitive exposure create a realistic conversion opportunity — not just accounts that look like your ICP on paper.

Adds switchability intelligence ZoomInfo intent signals don’t cover

In-Market Buyer Activation

Identifies and scores accounts demonstrating active purchase research behavior using HG Insights TrustRadius buyer community signals. Activates accounts where buying committees are actively comparing vendors right now — not just accounts that visited a topic page.

Behavioral intent layer complementary to ZoomInfo’s topic-level signals

BANT-Qualified Leads

Budget, Authority, Need, and Timeline confirmed via telephone before any lead reaches your sales team. Sales-ready pipeline, not just MQLs.

ZoomInfo intent signals used for pre-qualification targeting

Managed Email Outreach

Targeted outbound email to verified contacts at your ZoomInfo accounts. GDPR, CCPA, and TCPA compliant. Fully managed by DemandScience.

Complements ZoomInfo Engage workflows

Display and Programmatic Advertising

Intent-targeted display advertising across premium B2B inventory, managed and optimized on your behalf via The Trade Desk.

Runs against ZoomInfo audience segments

CTV and Audio Advertising

Account-targeted connected TV and streaming audio ads reaching your buying committee beyond the desktop. Non-skippable, brand-safe placements.

Extends ZoomInfo account reach to personal screens

Paid Social (LinkedIn + Meta)

Managed LinkedIn and Meta advertising synced to your ICP and ZoomInfo intent signals. Audience matching, creative testing, and optimization included.

Runs against ZoomInfo company and contact audiences

Events

Executive roundtables, virtual summits, and field events fully managed from recruitment through logistics. High-trust pipeline from direct conversation.

ZoomInfo account data used for invitation targeting

Content Studio

In-house creative, copy, design, and translation to build and refresh the assets your channel programs need. No external agency required.

Creates assets for all DS-managed programs

Content-IQ: AI Visibility

Patented content architecture and AI visibility system (U.S. Patent No. 11,468,139) that builds machine-trustable authority networks. Your brand gets found by search engines and AI systems — so the accounts ZoomInfo identifies are already aware of you before outreach begins.

Amplifies yield from every ZoomInfo-powered program

How Teams Use Both

Common Patterns We See

These are the most common scenarios where DemandScience extends a ZoomInfo investment into actual pipeline production.

Scenario 1

You Have the List. You Need the Leads.

Your team has built a strong target account list in ZoomInfo using intent data and ICP filters. The next step is getting opted-in, verified leads from those accounts. DemandScience’s content syndication programs distribute your assets specifically to contacts at those accounts and deliver leads with confirmed engagement. The intelligence you built, converted into inbound pipeline activity.

Scenario 2

Sales Has Intelligence. They Want Sales-Ready Conversations.

ZoomInfo gives your reps intent signals, org chart data, and direct dials. What it can’t give them is a pre-qualified lead who has confirmed they have budget, decision-making authority, a real need, and a timeline. DemandScience’s BANT programs bridge that gap, delivering contacts who have cleared all four gates before your team makes a single call.

Scenario 3

Intent Signals Are Firing. Your Team Can’t Action Them Fast Enough.

ZoomInfo Copilot is surfacing intent surges at priority accounts. Your marketing team sees the opportunity but doesn’t have the bandwidth to spin up a multi-channel program against those accounts in time. DemandScience launches content syndication, email, and display programs against a defined set of intent-flagged accounts on your behalf, while the signal is still warm.

Scenario 4

You Need to Surround an Account, Not Just Email It.

Your ZoomInfo data gives you the buying committee: who the decision-makers are, who influences the deal, who the economic buyer is. DemandScience runs a coordinated multi-channel program against that committee simultaneously: content syndication for the technical evaluator, CTV for the executive, display retargeting for mid-funnel accounts, and email to the economic buyer. One account, all channels, one managed program.

Common Questions

DemandScience + ZoomInfo: FAQ

No. These are complementary products serving different functions. ZoomInfo is an intelligence and prospecting platform; its job is to surface the right accounts and contacts and put that information in front of your team. DemandScience is a managed execution service; its job is to run programs against that intelligence and produce pipeline on your behalf — and to build the content authority that makes sure those accounts can find you through search and AI systems before you even reach out. Most customers who use both keep ZoomInfo for their SDR prospecting, CRM enrichment, and intent monitoring, and use DemandScience for the demand generation programs those functions feed.

Yes. The most common starting point is a target account list built in ZoomInfo using your ICP filters and intent signals. You export that list and share it with DemandScience’s Labs team, who uses it to define the audience for content syndication, email, display, and other program activations. DemandScience verifies and supplements contact data through its own IONIC Identity Graph (247M+ global contacts) to maximize match rates and delivery quality within that account set.

ZoomInfo Engage is a sales sequencing tool: it helps your SDRs and AEs automate and manage their outbound call and email cadences. DemandScience managed email is a demand generation program: it runs top-of-funnel and mid-funnel outreach campaigns to verified contacts at target accounts, handled entirely by DemandScience’s team. They serve different purposes. Engage supports rep-driven prospecting; DemandScience email generates inbound engagement and pipeline activity that feeds into your Engage workflows.

DemandScience maintains its own IONIC Identity Graph covering 247 million verified global contacts, sourced and maintained independently of ZoomInfo. In practice, both data sets are complementary: ZoomInfo’s strength is breadth of company and contact coverage combined with intent signal aggregation; DemandScience’s Identity Graph is specifically optimized for demand generation program activation, with verification processes tuned for content syndication and email deliverability. Running both gives your programs broader coverage and higher match rates than either alone.

Typically fast. The starting point is a brief scoping call with DemandScience’s Labs team to align on ICP definition, target account list, and program goals. If you’re sharing a ZoomInfo-built account list, that can happen at the same session. Content syndication and email programs can launch within days of creative approval. There is no platform to implement, no integrations to configure before programs run, and no internal ops work required on your side before the first leads are delivered.

ZoomInfo’s intent signals identify accounts researching topics related to your solution. That answers the question “who is in-market?” DemandScience’s Winnable Account System answers a different question: “which of those accounts are actually winnable?” It does this through two products. Propensity-Based Audience Activation uses technographic intelligence, IT spend data, and competitive context powered by HG Insights to score accounts for conversion propensity — identifying accounts where the tech stack, budget level, and competitive exposure create a realistic displacement opportunity. In-Market Buyer Activation uses HG Insights TrustRadius buyer community signals to identify accounts where buying committees are actively comparing vendors right now. Both can run independently or combined for dual-filter targeting. The result is a tighter, higher-confidence account set than ZoomInfo intent signals alone produce.

ZoomInfo tells you who to target and gives your team the data to reach them. Content-IQ ensures those buyers can find you before you ever reach out. DemandScience’s patented Content-IQ system uses topic ecosystem mapping and content opportunity scoring to build machine-trustable authority networks — content structured to rank in traditional search and get selected by AI systems and LLMs. For ZoomInfo customers, Content-IQ means that when target accounts start researching your category, your brand is already in their awareness. That makes every downstream program — syndication, email, BANT, advertising — more effective. ZoomInfo has no equivalent content visibility layer.

Your ZoomInfo investment,
working harder.

Talk to DemandScience’s Labs team about running managed programs against your existing ZoomInfo account list and intent signals.

Ionic

Labs

Central

VID

Content-IQ

AI Visibility

Demand

Advertising

Data

Web

Studio

Outreach

Events

Your ZoomInfo data, finally put to work.

ZoomInfo Identifies. DemandScience Activates.

Eleven Programs. One Managed Partner.

Common Patterns We See

You Have the List. You Need the Leads.

Sales Has Intelligence. They Want Sales-Ready Conversations.

Intent Signals Are Firing. Your Team Can’t Action Them Fast Enough.

You Need to Surround an Account, Not Just Email It.

DemandScience + ZoomInfo: FAQ

Ionic

Labs

Central

VID

OUR SOLUTIONS

Content-IQ

AI Visibility

Demand

Advertising

Data

Web

Studio

Outreach

Events

Your ZoomInfo data, finally put to work.

ZoomInfo Identifies. DemandScience Activates.

Eleven Programs. One Managed Partner.

Common Patterns We See

You Have the List. You Need the Leads.

Sales Has Intelligence. They Want Sales-Ready Conversations.

Intent Signals Are Firing. Your Team Can’t Action Them Fast Enough.

You Need to Surround an Account, Not Just Email It.

DemandScience + ZoomInfo: FAQ