Success Stories from the Lab
FIELD NOTES
Field Notes is a series of customer stories from DemandScience. Each entry shows how a team identified a business problem, narrowed its focus and turned the findings into results.
No. DS-FN-01
From Organic Decline to AI Visibility: The Network Security Play
SMB Telecom / Communications
A regional communications provider (250K+ SMB customers) discovered a critical business problem: approximately 30% decline in organic web traffic over 12 months.
10x
traffic lift (50 daily visits to 500+)
2.4x
improvement in AI citation rate (5% to 11.8%, peaked at 17.6%)
#2
average position in AI overview responses
#7
global share of voice alongside Microsoft and Cloudflare