Demand Science Board of Directors

Leaders in B2B buyer intelligence. Leveraging decades of experience in B2B demand generation, AI analytics, and market intelligence.

Melissa Chang

Chair of the Board

A respected expert and pioneer in demand generation, data driven strategies, and the development of web applications, Melissa has an impressive track record of delivering online innovations and leading successful web application development. She has more than a decade of in-the-trenches experience in the industry, including executive leadership positions at Ziff Davis, Connexus Media, and IDG. Throughout her career, Melissa has taken an approach that balances team leadership with hands-on execution, a formula that has served her and her extended team well.

Barry Harrigan

Vice Chair of the Board

Barry has more than twenty-five years of experience developing successful lead generation, demand generation, and online media businesses. He was ahead of the curve in 1995 when he kicked off his Internet career with the successful sales launch of More recently, and prior to joining Demand Science, he operated business units for IDG, Ziff Davis, and the United Companies. He also founded and operated many of his own firms, including MarketLynx (merged with the United Companies), Business Media Group (merged with International Data Group), and Connexus Media, which he sold to Ziff Davis. Barry’s extensive background in the technology, B2B, and small business markets gives him a unique perspective from which to shape his vision for Demand Science.

Peter Cannone


Peter is a longtime operator who’s committed and keenly positioned to lead and scale companies for significant growth. Before joining Demand Science Group, Peter served as General Partner at Optum Ventures. Peter was also the chief executive officer of UpCurve, Inc., part of New Media Investment Group and Fortress. Additionally, Peter held the roles of the chief executive officer and president of OnForce, Inc., later acquired by Adecco Global. Prior, Peter was president of PC Connection, Inc. and has held senior executive positions in both sales and operations. He has served on several venture and private equity boards of directors and holds a BA in Economics from the University of Massachusetts and an MBA from Rensselaer Polytechnic Institute.

Omar Hussain

Board Member

Omar is a product-focused CEO with a proven track record of growing and guiding top-tier technology software companies through rapid phases of growth. In addition to the Demand Science Board of Directors, Omar currently serves on the Board of Directors at Placester and Datica, where he is also Executive Chairman and advises the company on product strategy, messaging and positioning. Omar is widely known for his 14-year leadership of software company Imprivata, including taking the company public in 2014, raising over $66 million in the IPO. He was named an Ernst and Young 2013 Entrepreneur of the Year for his extraordinary success in innovation, financial performance, and personal commitment. With nearly 30 years in executive leadership roles, Omar’s expertise growing software technology companies includes: Founder and CEO of AnchorSilk, GM of Numega Labs for Compuware, and VP of Marketing and Business Development for Open Environment Corporation. The unmatched history Omar brings will be highly influential as Demand Science enters its next phases of growth.

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