Data Mirage Calculator
See the True Cost of Bad Data
Unverified signals and disconnected tools can make your dashboards look good while draining your budget. Find out how much of your spend is lost to the Mirage
See How Much Marketing Data Mirage Is Costing You
Marketers invest millions across media, content, tools, and campaigns. But much of that spend never reaches real buyers. The Data Mirage creates the illusion of precision – while bad signals, disconnected tools, content that doesn’t convert, and fragmented execution drain your budget.
This calculator reveals how much of your marketing spend is lost to the Mirage.
Don’t worry if you don’t know exact numbers — we’ll use industry benchmarks to give you a fast, accurate estimate.
What’s the Data Mirage?
The Marketing Data Mirage is the illusion that your data and campaigns are working, when in fact much of your spend is wasted on fraud, false signals, siloed tools, fragmented execution, and content that doesn’t connect with buyers.
See What’s Behind Your Results
You’ve seen your numbers, now dig deeper into where those costs come from and how to end the Mirage for good.
The True Cost of the Marketing Data Mirage
Get the numbers behind the illusion. See where budgets really leak, and how verified precision helps marketers recover lost ROI.
Marketing’s Data Mirage: Why “Good Enough” Data Isn’t Good Enough
Uncover the illusion that makes false performance look like success, and learn how to spot data mirages before they distort your strategy.
End the Mirage. Start Seeing Clearly.
See how Ionic connects verified intent, engagement, and activation data across every channel, so you can finally trust your performance metrics and growth forecast.
