DemandScience Leadership Team

Leaders in Global B2B data. Leveraging decades of experience in B2B demand generation, AI analytics, and sales pipeline creation.

Peter Cannone

Chairman and CEO

Peter is a longtime operator who’s committed and keenly positioned to lead and scale companies for significant growth. Before joining DemandScience, Peter served as General Partner at Optum Ventures. Peter was also the chief executive officer of UpCurve, Inc., part of New Media Investment Group and Fortress. Additionally, Peter held the roles of the chief executive officer and president of OnForce, Inc., later acquired by Adecco Global. Prior, Peter was president of PC Connection, Inc. and has held senior executive positions in both sales and operations. He has served on several venture and private equity boards of directors. Peter is currently a board member for MKS Instruments (NASDAQ:MKSI), where he also serves on the Audit Committee. Peter holds a BA in Economics from the University of Massachusetts and an MBA from Rensselaer Polytechnic Institute.

Omar Hussain

Omar Hussain

EVP & Chief Product Officer

Omar is a product-focused leader with a proven track record of growing and guiding top-tier technology software companies through rapid phases of growth. He currently serves on the Board of Directors at Placester, Humanyze, Datica and Secure AI Labs. Omar is widely known for his 14-year leadership of software company Imprivata, including taking the company public on NASDAQ in 2014, raising over $66 million in the IPO. Prior to his tenure as president and CEO of Imprivata, which began in 2002, Mr. Hussain’s executive career with B2B technology companies includes being Founder and CEO of AnchorSilk, GM of Numega Labs for Compuware, and VP of Marketing and Business Development for Open Environment Corporation. He was named an Ernst and Young 2013 Entrepreneur of the Year for his extraordinary success in innovation, financial performance, and personal commitment.

Gary Kraemer


Gary began his career as a CPA for Price Waterhouse.  After leaving public accounting, he held senior financial leadership roles at Data General and Wellfleet Communications/Bay Networks. Gary served as Vice President of Corporate Development at Moldflow Corporation though its acquisition by AutoDesk and has held CFO roles at Sandburst Corporation, Fidelis Cybersecurity Systems through its acquisition by General Dynamics, FirstLight Fiber, and at Cloud Technology Partners through its acquisition by Hewlett Packard Enterprise. Outside the office, Gary enjoys spending time with family and is an avid outdoor enthusiast. Gary holds a Master of Business Administration from Rider University and a Bachelor of Science in Accounting from Susquehanna University.

Brian Cohen CFO

Brian Cohen


Brian is a Boston-based financial and operational executive with a strong track record for building and managing high-growth, rapidly expanding global technology businesses. His 30-year career spans both publicly traded and privately held technology and SaaS companies and includes leadership across finance and accounting, corporate strategy, investor relations and more. Brian joins DemandScience from, provider of an intelligent scalable machine data analytics platform, where he was CFO. Previously, Brian was at BitSight Technologies and DigitalOcean.

Chris Rack CRO

Chris Rack


Chris has ten years’ experience in demand generation, and is an expert in growing top-line revenue and getting results from sales teams. He is a master of sales planning and strategy, and has driven the company’s rapid revenue growth. His passion for serving the customer and his talent for innovative product development has led to new solutions that solve complex problems for clients. Chris worked previously for other early stage, rapid growth companies in the demand generation space, including eMedia and Spiceworks. He has a BA from Purdue University.

Susan Fazelpoor


Throughout her impressive career, Susan has held senior roles such as Chief Operating Officer at ThriveHive, President of Sales Support and Marketing at PC Connection, Inc., Senior Vice President of Customer Care at Microwarehouse, and Vice President Sales Operations at Barnes & Noble. In these positions Susan has had full accountability for marketing, domestic and global sales, procurement and supply chain, product strategy and fulfillment, human resources, training and sales channel enablement, distribution center operations, corporate compliance, systems and technology, sales operations (including project management, analytics, sales development, and operations controlling), customer care, technical support, software licensing, repair services, technical and non-technical value added services, and business operations.

Monica Sullivan


Monica is a marketing leader with extensive experience building and leading teams and creating capabilities to achieve objectives in high-growth, dynamic organizations. Before joining DemandScience, she served as SVP B2B Marketing at Gannett, with responsibility for brand and acquisition marketing. Previously, she held senior positions such as Vice President, Acquisition Marketing at Constant Contact, President at d50 Media, Vice President, Corporate Advertising at Caesars Entertainment, and Vice President/Director at Digitas. Monica will be responsible for marketing and branding across the DemandScience family of brands, and further accelerating the company's success.

Shakeel Itoola

Chief Information & Data Officer

Shakeel is a tech-savvy, go-getter with more than 20-years of expertise at industry leaders such as Google, IBM, and DataFoundry. He has a career history of helping companies leverage data to create breakthrough industry solutions and products. As Chief Growth Officer and Founder of DataFoundry, Shakeel established AI breakthrough leadership with a disruptive outcome-based model for Healthcare. As Business Development Lead at Google, Shakeel focused on diversifying partner types by acquiring non-traditional partners to fuel medium to long-term growth, and drove yearly revenue up exponentially from $18M to $125M. He holds an Msc/MBA from University of Nice Sophia Antipolis, SKEMA (France). In his current role, Shakeel sets the overall strategy for DemandScience’s data-driven offerings and the services that power them.

Bill Harrigan Chief Strategy Officer

Bill Harrigan

Chief Strategy Officer

Bill is a senior mergers and acquisitions professional with an extensive background in financial services, real estate and growth oriented, middle market investments. Bill brings significant experience to DemandScience across corporate development, debt and equity financing, and strategic planning, and execution. Mr. Harrigan has been an advisor to DemandScience since 2017. Prior positions include Managing Principal of Bateleur Advisors LLC, a private investment and advisory platform. Prior to founding Bateleur, Mr. Harrigan was an investment professional at Aquiline Capital Partners. Bill is a graduate of Bucknell University and received his MS in Real Estate, with distinction, from New York University.

George D'Errico

SVP of Product Marketing

A twenty-year software platform industry veteran, George’s executive leadership includes building and scaling high performing teams with Fortune 1000 and venture capital backed technology companies. In those roles George has had full P&L accountability for sales, marketing, vendor management, channel partnerships, product management, business process improvement, and building cloud-based platform services. In his current role, George will implement and expand the company’s global strategy for bringing advanced analytics and BI as-a-service to companies looking to leverage and action data to improve their operating results.

Chris White

Chris Whife

Managing Director Global Demand

Chris has twenty years’ experience in demand generation and has founded, scaled and exited from multiple B2B marketing companies. He joins DemandScience having co-founded Leadiro & Internal Results and remains the companies President responsible for continuing its rapid global expansion. Chris is an expert at creating innovative marketing solutions, building out top performing teams and exceeding client expectations.

Ian Cullen

Managing Director, Data and Intelligence

Ian is a demand generation expert who has founded multiple account-centric data and demand generation platforms. With over 20 years in the B2B sales and marketing technology segment, Ian has a strong history of developing cutting-edge sales and marketing solutions that help teams within the enterprise technology sector increase their sales pipeline and revenues. Ian joins DemandScience Group, having co-founded Leadiro and Internal Results. As President of Leadiro & Chief Product Officer, Ian drives the overall product vision and strategy to develop go-to-market solutions that support demand generation needs.  He holds a BA in Business from Anglia Ruskin University.

John Milton, General Counsel

John Milton

General Counsel

For 25 years, John has overseen legal affairs for an extensive set of rapidly growing, innovative, and successful technology organizations, including venture capital, PE-backed, and public companies. Prior to joining DemandScience, John was General Counsel at Fuze and Markforged, and held senior legal positions at Imprivata, EqualLogic, and Symantec.

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