Demand Science Leadership Team

Leaders in B2B buyer intelligence. Leveraging decades of experience in B2B demand generation, AI analytics, and market intelligence.

Peter Cannone

CEO

Peter is a longtime operator who’s committed and keenly positioned to lead and scale companies for significant growth. Before joining Demand Science, Peter served as General Partner at Optum Ventures. Peter was also the chief executive officer of UpCurve, Inc., part of New Media Investment Group and Fortress. Additionally, Peter held the roles of the chief executive officer and president of OnForce, Inc., later acquired by Adecco Global. Prior, Peter was president of PC Connection, Inc. and has held senior executive positions in both sales and operations. He has served on several venture and private equity boards of directors and holds a BA in Economics from the University of Massachusetts and an MBA from Rensselaer Polytechnic Institute.

Gary Kraemer

CFO

Gary began his career as a CPA for Price Waterhouse.  After leaving public accounting, he held senior financial leadership roles at Data General and Wellfleet Communications/Bay Networks. Gary served as Vice President of Corporate Development at Moldflow Corporation though its acquisition by AutoDesk and has held CFO roles at Sandburst Corporation, Fidelis Cybersecurity Systems through its acquisition by General Dynamics, FirstLight Fiber, and at Cloud Technology Partners through its acquisition by Hewlett Packard Enterprise. Outside the office, Gary enjoys spending time with family and is an avid outdoor enthusiast. Gary holds a Master of Business Administration from Rider University and a Bachelor of Science in Accounting from Susquehanna University.

Chris Rack

CRO, Demand Science & President, PureB2B

Chris has ten years’ experience in demand generation, and is an expert in growing top-line revenue and getting results from sales teams. He is a master of sales planning and strategy, and has driven the company’s rapid revenue growth. His passion for serving the customer and his talent for innovative product development has led to new solutions that solve complex problems for clients. Chris worked previously for other early stage, rapid growth companies in the demand generation space, including eMedia and Spiceworks. He has a BA from Purdue University.

Rich Bibbins

CIO

Rich has spent the past 20 years building successful technology and services businesses, servicing the Fortune 1000 and SMB clientele through cloud/SaaS platforms, digital commerce solutions, and business process transformations. He has served in a wide range of CxO roles for global organizations in industries from digital media to travel and BPM, utilizing a combination of strategic planning and operational excellence. Rich founded and led a B2B emedia and marketing services firm that was acquired by Reed-Elsevier. He has a BS from Worcester Polytechnic Institute and an Executive MBA from Oxford.

Susan Fazelpoor

COO

Throughout her impressive career, Susan has held senior roles such as Chief Operating Officer at ThriveHive, President of Sales Support and Marketing at PC Connection, Inc., Senior Vice President of Customer Care at Microwarehouse, and Vice President Sales Operations at Barnes & Noble. In these positions Susan has had full accountability for marketing, domestic and global sales, procurement and supply chain, product strategy and fulfillment, human resources, training and sales channel enablement, distribution center operations, corporate compliance, systems and technology, sales operations (including project management, analytics, sales development, and operations controlling), customer care, technical support, software licensing, repair services, technical and non-technical value added services, and business operations.

Monica Sullivan

SVP, Marketing

Monica is a high energy marketing leader with extensive experience building and leading teams and creating capabilities to achieve aggressive objectives in high-growth, dynamic organizations. She is an expert in achieving integrated retention and acquisition marketing results across traditional and digital channels. Monica previously served as SVP of New Media at Gatehouse, where she ran all digital media marketing activities across the company’s 700+ newspapers in over 260 U.S. markets. Additionally, she held senior positions such as Vice President, Acquisition Marketing at Constant Contact, President at d50 Media, Vice President, Corporate Advertising at Caesars Entertainment, Senior Vice President at First Marblehead, and Vice President/Director at Digitas. Monica will be responsible for marketing and branding across the Demand Science family of brands, and further accelerating the company's success across the industries it serves.

Shakeel Itoola

CDO

Shakeel is a tech-savvy, go-getter with more than 20-years of expertise at industry leaders such as Google, IBM, and DataFoundry. He has a career history of helping companies leverage data to create breakthrough industry solutions and products. As Chief Growth Officer and Founder of DataFoundry, Shakeel established AI breakthrough leadership with a disruptive outcome-based model for Healthcare. As Business Development Lead at Google, Shakeel focused on diversifying partner types by acquiring non-traditional partners to fuel medium to long-term growth, and drove yearly revenue up exponentially from $18M to $125M. He holds an Msc/MBA from University of Nice Sophia Antipolis, SKEMA (France). In his current role, Shakeel sets the overall strategy for Demand Science’s data-driven offerings and the services that power them.

Francis Del Val

President, Cobena

Francis is a global executive with three decades of experience overseeing businesses in Asia Pacific, Latin America, Middle East and Russia & Commonwealth states. He is a strategist and activator across consumer goods, pharmaceuticals, consumer healthcare, banking and integrated marketing communications and a graduate of Unilever, Glaxosmithkline, Warner Lambert, and Bank of the Philippine Islands. Francis is an accomplished entrepreneur, dedicated academician, and business leader, and also leads industry associations across Southeast Asia. He is a Certified Executive Coach and Green Belt six sigma practitioner. Cobena is Francis’ second start-up, following Fasttrack, the Philippines first direct marketing agency which he set up in the 90s and sold to Lintas (now Lowe).

Bill Harrigan

SVP, Corporate Development

Bill is a senior mergers and acquisitions professional with an extensive background in financial services, real estate and growth oriented, middle market investments. Bill brings significant experience to Demand Science across corporate development, debt and equity financing, and strategic planning, and execution. Mr. Harrigan has been an advisor to Demand Science since 2017. Prior positions include Managing Principal of Bateleur Advisors LLC, a private investment and advisory platform. Prior to founding Bateleur, Mr. Harrigan was an investment professional at Aquiline Capital Partners. Bill is a graduate of Bucknell University and received his MS in Real Estate, with distinction, from New York University.

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