Award-Winning Analyst to Discuss How Data-Driven, Customer-Centric Messaging Can Generate Higher Volumes of Qualified Leads for B2B MarketersPosted on
Laura Ramos Will Be Featured Guest Speaker at DemandScience Webinar on November 17th
DANVERS, MA, October 27, 2022 – DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President and Principal Analyst Laura Ramos will be the guest speaker in a live webinar on November 17th designed to help B2B marketers generate higher volumes of qualified leads and improve KPIs.
Ramos, who won the Forrester Bill Bluestein award in 2017, which is awarded annually to one of the research firm’s most influential analysts, will join DemandScience CRO Chris Rack to discuss how placing the customer at the center of messaging is now essential to successful B2B marketing campaigns.
A Forrester report co-authored by Ramos provides insight into the conversation ahead: “Self-sufficient and digitally adept business buyers have no patience for wading through marketing and sales content that isn’t relevant, helpful, or interesting. Shifting the focus of a message from “who” the company is and what it does to how it helps customers achieve better business outcomes pays off.”¹
Live Webinar: Generate Qualified Leads with Data-Driven, Customer-Centric Messaging
Thursday, November 17, 2022, at 12:00 noon U.S. Eastern time
Discussion Topics Will Include:
- Why messaging must address changing buyer expectations
- Understanding your buyers and identifying high-priority targets
- Developing and delivering relevant, customer-centric messaging
- Leveraging buyer intent data to craft the right messages at the right time
- Using technographic data, content syndication, and display advertising to drive qualified leads
- Live Q&A
“B2B buyers aren’t impressed by your brand’s awards, accolades, or years of experience. They only want to know one thing: can you help solve their problems,” concluded Chris Rack. “Getting this messaging right is easier said than done – that’s why we’re proud to have Laura be part of the conversation.”
The complimentary, vendor-neutral presentation is part of DemandScience’s webinar series dedicated to helping B2B sales and marketing professionals meet their strategic goals and grow their company’s revenue.
Read the full press release here.
¹”Customer-Centered Messaging Motivates Buyers To Act”, Forrester, June 1, 2022
DemandScience is a global B2B data company that partners with customers to upgrade their sales pipelines. Our accurate data and predictive insights enable B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.
Derek Beckwith, Senior Director, Corporate Communications, 617-331-3567, [email protected]