Bill Hobbib Joins DemandScience as Chief Marketing Officer to Support Next Phase of Growth
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Danvers, MA, September 4, 2025 – DemandScience, the leading provider of global B2B data and demand generation solutions, today announced the appointment of Bill Hobbib as its new Chief Marketing Officer (CMO). He brings over 25 years of C-Suite experience leading innovative marketing strategies and driving growth for some of the world’s most prominent technology companies. Bill will lead DemandScience’s global marketing organization as the company continues its momentum-driven expansion and transformation.
“Bill brings a rare combination of deep marketing expertise, data-driven decision-making, and a visionary approach to the evolving B2B landscape,” said Derek Schoettle, CEO of DemandScience. “His proven track record in leveraging modern martech, AI, and demand generation strategies will be instrumental in helping us deliver greater value to our customers and partners as we continue to scale.”
Bill joins DemandScience after senior marketing leadership roles spanning both established leaders like Oracle and high-growth companies including Bullhorn, DataRobot, and most recently Varicent.
An early adopter of innovative technologies and a proven category builder, he has consistently driven pipeline efficiency, faster CAC payback, and new market opportunities.
“I’m thrilled to join DemandScience at such a pivotal moment in the company’s journey. B2B marketing is evolving faster than ever, and organizations are under increasing pressure to build high-quality pipelines with fewer resources and faster payback. At DemandScience, we’re empowering our customers to meet these challenges head-on — leveraging data, AI, and innovation to transform how businesses connect, engage, and grow. I’m excited to help shape the next chapter, not just for one company, but for thousands,” said Bill Hobbib.
Bill’s appointment comes at an exciting moment for DemandScience as the company was just awarded a further 27 awards in G2’s Summer 2025 Reports, including recognitions for Account-Based Advertising, Web and Content. DemandScience is entering an exciting new chapter of transformation, driven by a commitment to empowering B2B organizations with data, insights, and AI-powered performance marketing solutions to help identify, engage, and convert their ideal buyers.
For more information about DemandScience and its leadership team, visit https://demandscience.com/about/leadership.
About DemandScience
DemandScience is redefining how B2B marketers create and progress pipelines by focusing on lead quality, flexibility, and real outcomes—not just lead volume. Unlike traditional providers, we offer a fully consolidated solution, combining content syndication, advertising, web personalization, email, data, event services, content creation, and hands on execution—all under one roof. We own and validate our data using proprietary email verification technology, ensuring accuracy and compliance. With no platform fees and no need for customers to learn complex tech, we deliver ready-to-engage leads and measurable pipeline impact. By removing operational burdens, we make demand generation simpler, scalable, and fully outcome driven. Connect on LinkedIn, X, Facebook, and Instagram.
