Recognition validates DemandScience’s full-stack, managed approach to ABM, combining account and buying-group intelligence, coordinated activation, and demand generation to drive measurable pipeline 

DANVERS, MA – September 3, 2026 – DemandScience, a global leader in Precision Performance Marketing, today announced it has been named “Account-Based Marketing Company of the Year” in the 2026 MarTech Breakthrough Awards. The annual program evaluated more than 4,000 nominations from companies around the world to identify standout performers across the global marketing technology industry. 

“ABM was supposed to help marketers focus resources on the accounts most likely to buy, but too often it resulted in more platforms, more signals and the same unpredictable pipeline,” said Derek Schoettle, CEO of DemandScience. “We built DemandScience differently. We identify where our customers can win, help them reach and engage the full buying group, and execute the programs that turn that intelligence into pipeline. It’s full-stack ABM, but instead of giving marketers another platform to operate, we operate it with them and for them.” 

DemandScience brings together capabilities that have traditionally required multiple platforms, data providers, agencies and point solutions. Its managed ABM approach spans account identification and prioritization, buying-group intelligence, content and search intelligence, personalization, multi-channel engagement, and demand generation, with execution and measurement connected in a single system. 

The approach addresses a growing challenge for B2B marketers: while teams have access to more account data, buying signals and marketing technology than ever, turning that intelligence into coordinated action and measurable revenue remains difficult. DemandScience’s ​​​2026 State of Performance Marketing​ research found that 79% of organizations report rising martechcosts without corresponding improvements in ROI, while 67% say dashboards frequently show success even when revenue fails to follow. 

At the center of DemandScience’s approach is ​​​Ionic™​, its intelligence layer built on more than 247 million verified B2B contacts and 51 billion behavioral, intent, technographic and market signals. Ionic connects signals to real accounts and buying groups, helping identify where opportunity exists and informing which audiences and channels DemandScience activates on a customer’s behalf. 

One example is the ​​​Winnable Account System​, developed through a strategic partnership with HG Insights and GTM Fabric. The system combines technographic intelligence, competitive context, buying-center signals, spend data and verified buyer research to identify not simply which accounts are showing activity or intent, but which accounts a company has the greatest opportunity to win. Customers applying the Winnable Account System have achieved 10x conversion rates and a 49% revenue lift. 

DemandScience has also expanded its approach to reflect how modern B2B buyers discover and evaluate solutions. Its patented ​​​Content-IQ™​ helps brands build topic authority across traditional search, AI Overviews and LLM-driven discovery, creating opportunities to influence buying groups earlier in their journey, often before they reach a brand’s website. 

The approach is already producing measurable gains in AI visibility. After applying Content-IQ to its own content, DemandScience went from nearly invisible in AI-generated responses to appearing in approximately 25% of them within two weeks, while increasing its page-one keyword footprint by 40%. A technology customer saw its AI citation rate nearly double, from under 9% to almost 18%, in just one week after implementing targeted content clusters. 

DemandScience connects that content and discovery intelligence with activation capabilities spanning precision content syndication, programmatic advertising and CTV, web personalization, visitor identification, and other brand and demand programs. Rather than leaving customers to connect these capabilities themselves, DemandScience manages execution across channels and continuously feeds performance data back into its intelligence layer to improve account prioritization and activation. 

Across DemandScience intelligence and activation programs, customers have achieved outcomes including a 417% increase in marketing-influenced pipeline, 32x pipeline ROI, an 81% reduction in cost per qualified account, and 39% shorter sales cycles. 

The award follows DemandScience’s transformation following its combination with Terminus and the integration of DemandJump and Bound, bringing established ABM, content intelligence, personalization, data and demand generation capabilities together under DemandScience. Today, the company works with more than 900 global brands.