Audience Builder

Smarter Data, Smarter Audiences

Audience Builder combines firmographics, technographics, and intent signals to help you define, refine, and activate your target accounts.

Start Building Your Audience

Smarter Targeting Starts Here

Marketers can’t afford wasted effort on the wrong accounts. Without accurate TAM sizing, clear ICP refinement, or visibility into intent, campaigns miss the mark. Audience Builder delivers the clarity you need, so you target the right accounts, with the right message, at the right time.

Intent Signal Analysis

Understand what accounts are researching, and align outreach to their active interests. Proprietary, in-house intent ensures accuracy.

ICP Refinement Tools

Continuously define and sharpen your ICP for more effective targeting.

Confirmed Connect™ Accuracy

Verified and validated records, backed by our quality guarantee.

Comprehensive Market Insight

Explore your TAM with DemandScience’s global data ecosystem of 247M+ verified contacts and 26M+ companies, built from multiple sources and continuously refreshed for accuracy.

Precise Account Identification

Build and refine account lists in real time based on firmographics, technographics, and intent signals.

Built for Teams That Need Smarter Account Intelligence

DemandScience Audience Builder is designed for:

B2B marketers who need accurate TAM sizing and better account targeting.

ABM practitioners who need precise TALs and lookalike audience building.

Sales teams who want to prioritize high-potential accounts with intent insight.

Demand gen leaders looking to align signals and segmentation to messaging.

Organizations lacking reliable data who want to replace “unknown unknowns” with actionable insights.

From Market Insight to Target Account List in Four Steps

Step 1

Define Your Market

Size your TAM using DemandScience’s global data ecosystem, built from multiple sources and continuously refreshed for accuracy.

Step 2

Refine Your ICP

Narrow in on the firmographic, technographic, and behavioral attributes that define your best-fit accounts.

Step 3

Analyze Intent Signals

See which accounts are actively researching topics relevant to your solutions.

Done

Build & Optimize Lists

Build and refine account lists in real time, then deliver them directly into your CRM or MAP for seamless activation.

Intelligence That Goes Beyond the Database

Proprietary Identity Graph that connects firmographics, technographics, intent signals, and behavior to pinpoint the right buyers at the right time.

Confirmed Connect™ data validation, with replacement/refund guarantee for records not meeting our standards.

Managed by a data operations team dedicated to accuracy, compliance, and enrichment.

Backed by experts who work with you to maximize the value of every account list.

Audience Builder FAQ

Audience Builder combines global first-party data, intent signals, and technographic insights – giving you a more complete view of your market.

Yes. Lists and account insights can be delivered in formats compatible with leading CRMs and marketing platforms.

All data is validated through Confirmed Connect™. Records not meeting accuracy standards are replaced or refunded.

Yes. Audience Builder lets you build and refine account lists instantly, then push them into your CRM or MAP for seamless activation.

Audience Builder shows account-level intent topics, research activity, and intensity scores to help prioritize outreach.

Our customer success team works alongside you to ensure your team gets the most value from Audience Builder.

Build Your Next Campaign on Smarter Data

Audience Builder gives you the insights to size your market, define your ICP, and target accounts showing real intent with confidence backed by 247M+ verified contacts.