HQL/BANT
Turn Your Leads into
Buyers, Faster
Connect with decision-makers who are primed for engagement.
Smarter Lead Qualification.
Better Sales Conversations.
Most leads require heavy nurturing before they’re ready for sales. HQL and BANT take the
guesswork out by adding deeper qualification, so your team spends less time chasing and
more time closing.
Better Conversations
Deliver leads that align with your
sales team’s criteria, so every conversation starts at a higher
level.
Predictable Pipeline
Impact
Guaranteed CPL with added
qualification ensures quality and
cost predictability.
Flexible Options
Choose the qualification level that
fits your funnel needs: HQL for accelerated engagement, or BANT for more rigorously qualified prospects.
Two Levels of Qualification. One Goal:
Stronger Sales Alignment.
DemandScience HQL and BANT build on Content Syndication by adding deeper qualification, so your team can focus on the prospects most likely to move forward.
HQL (Highly Qualified Leads)
Leads who fit your ICP and show intent signals, with validation of need and timeframe. These contacts are beyond basic nurture and ready for prioritized follow-up by marketing or sales development.
BANT Leads
For an added layer of confidence, BANT validation confirms Budget, Authority, Need, and Timeline. These prospects meet stricter criteria, giving sales teams a higher-quality starting point for meaningful conversations.
We Don’t Just Hand You Names.
We Deliver Leads Qualified for Action.
Define Your Audience
Tell us who you want to reach. We align your goals with your ICP.
Multi-Channel
Outreach
We combine phone, email, and content promotion to engage decision-makers.
Qualification Layer
Leads are validated with added qualification criteria.
Delivery of Qualified Leads
You receive fully compliant opted-in leads that meet HQL or BANT standards.
Why Choose HQL and BANT by DemandScience?
Comprehensive Qualification Process
We vet every lead thoroughly.
Our team goes beyond checkbox criteria. From ICP fit to timeline and BANT validation, we apply structured outreach and human verification so sales gets leads they can act on confidently.
Exclusive First-Party Data
Tap into the industry’s most accurate lead database.
With an in-house, first-party data ecosystem, we deliver verified, compliant contacts at unmatched scale. That means precision targeting and confidence in every record.
Advanced Intent Signals
Reach buyers earlier in their journey.
Our intent engine analyzes real-time research behavior across our network to identify in-market accounts. This lets you connect with prospects when they’re most open to new solutions.
CX Partnership
You’re never on your own.
Every program is managed by a dedicated Customer Experience Manager who ensures campaigns run smoothly, reports transparently, and optimizes for ongoing success.
Form Assembly
- Refined Buyer Experience with integrated content syndication and ABM Display Advertising
- Iterative Growth Path with an agile approach and continuous campaign optimization
- Augmented SDR Capabilities using HQL/BANT Leads for effective lead engagement
What Our Customers Are Saying
“DemandScience has been great… they really make a difference in our ability to hit our goals and grow our business. On top of Content Syndication, Display Advertising, and Account Intelligence, we also ran an HQL/BANT Leads campaign which allowed us to target leads and ask specific BANT questions. This equipped our SDR team with intel. It’s been great to see and watch our SDRs get really excited over those leads!”
— Dave Goldberg, Form Assembly
“It’s hard to find qualified leads on our own. DemandScience was able to take a look at our ICPs and target our correct personas. The team I have worked with has been the best! I loved the transparency and their ability to deliver on time.”
— Glenn M, G2 Reviews
“Exceptional services, expert team, data-driven approach, global reach, integrated solutions, and commitment to innovation make them stand out. Their expertise and data-driven approach benefit businesses by acquiring qualified leads, improving sales performance, driving revenue growth, and facilitating global expansion.”
— Neeraj S, G2 Reviews
Frequently Asked Questions
Let’s Turn Intent Into Action
Get HQL and BANT leads validated against your criteria, so your team can prioritize the right
opportunities with confidence.