Top Sales Technology to Adopt for More Conversions
September 1, 2021
The sales process has changed significantly with the advent of technology, helping your sales teams get more leads, drive more effective sales conversion strategies, and converting prospects. With technology, salespeople can boost their awareness, generate more leads, build long-term connections with prospects and customers, create an outstanding sales pipeline, increase response, and eventually optimize lead nurturing and conversion.
As much as sales is a relationship-based business, technology can help to deepen those bonds. It can also help keep a company on people’s minds and allow salespeople and prospects to get to know one another better and ultimately provide solutions.
With such a wide range of sales tools available today, it is easy to get caught up in the endless options and lose sight of essential business needs. First and foremost, executives must identify the main areas to focus on and the solutions that will help them reach their objectives.
Here are the top technologies that can help salespeople convert more leads and build stronger relationships.
Generate Leads with Voice Search SEO
Voice search is on track to becoming the standard as digital consumption habits turn increasingly toward mobile devices. Voice search on mobile and smart devices is becoming more popular than entering queries into search engines. It is not enough to have an SEO-optimized website; the optimization has to include voice search to create more leads
The business world is steadily moving to become a speech-first market, and optimizing your company’s website to appear in voice search results is a significant departure from traditional lead generation. The goal of content SEO for your website is to get visibility on the search engine’s first page. With voice search, however, your content must be structured so that it is the sole result that people see. The use of long-tail keywords that directly answer the issues consumers may be asking sets your company apart as a reliable source of information, which is crucial for voice search SEO.
Having web pages with a high site authority, security, natural language, and review and response running improve your page authority online and raise your chances of ranking in voice search. Because of this mix of variables, search engines are more inclined to believe what you have to say.
Cloud Computing for Collaboration
Cloud technologies boost productivity in sales teams. When sales data is hosted on cloud servers, work flexibility, interoperability, and cooperation among sales team members improve dramatically.
It also makes remote working possible, allowing team members to make better use of their time and focus their efforts on completing transactions and boosting lead conversions. Cloud-based data storage is also a cost-effective solution that enhances scalability while maintaining data security. Businesses will soon use cloud-based sales CRM software as the norm.
Predictive Analytics (Sales Pipeline Management and Forecasting)
Meeting current sales objectives and projecting anticipated sales and revenue is crucial to a company’s success. Predictive analytics analyzes current sales data and generates solid forecasts for the future using techniques like data mining, modeling, machine learning, artificial intelligence, and big data. It entails deducing patterns from historical and transactional data gathered via a sales pipeline tool or a sales CRM and applying them to future risks and opportunities.
The sales staff can increase their efficiency at completing transactions by utilizing technology for datasets evaluation. Predictive analytics uses algorithms that consider all of the elements that influence a customer’s buying choice. These predictive models evaluate various parameters and plot previous data such as the average deal size, current sales pipeline, past rep performance, and time in the stage, which helps to identify buying signals in customer behavior. As a result, the sales staff may engage with the appropriate prospects at the right time and offer them a product that is relevant to them, ultimately increasing sales conversions.
Artificial intelligence has the potential to become a salesperson’s new best buddy, accompanying them from the first contact to the final sale. AI-enabled smartphone applications that use machine learning and natural language processing and include an artificial neural network will come in handy for a salesperson. AI-based sales assistants will be utilized for voice-to-text data entry within the next few years, reducing time spent calculating figures in CRM software and making manual updates to the sales pipeline.
With AI assistants, the sales team can make data-driven decisions and improve business forecasts. AI consultants might also assist in developing goods for upselling and cross-selling by offering appropriate product recommendations to the sales department.
Chatbots are another AI-based sales tool that is becoming increasingly popular. Chatbots on websites and SaaS platforms have grown commonplace. They can gather demographic information about an inbound lead, such as name, phone number, and email address, and assist in the development of a tailored sales plan for the lead. It may also be used to answer frequently asked questions on the website, ultimately saving time.
The amount of time a salesperson spends on selling determines their performance. Sales automation frees up time spent on mundane chores, allowing salespeople to concentrate entirely on selling and closing deals.
Follow-up emails to prospects and leads can be automated and scheduled using sales CRM software. You can customize the message to meet the needs of each individual and ensure follow-ups yield results. It is also possible to use templates to reduce decision-making when sending emails, which means you will not have to repeatedly type out redundant messages or copy and paste the same conversation.
The automation doesn’t end with emails only. Voicemail automation software may deliver voicemails to prospects and clients automatically, saving the sales team valuable time. A sales automation solution can help improve conversion rates by optimizing the sales funnel.
As leads enter the sales funnel, they are monitored and sorted. The proper nurturing campaigns and outreach activities are created, tailored to the target demographic. This aids businesses in developing a more effective sales strategy for managing leads and converting them into potential clients.
Robust CRM Platforms
Nowadays, clients’ interactions are often an arduous task. The demands include continuous interaction via email, phone calls, social media, web forms, and live chats. Also, even top employees find it difficult to make decisions and analyze data due to the large volume of consumer information and profile characteristics. CRM platforms can be incredibly beneficial in this situation.
CRM systems have become an integral element of a company’s operations nowadays. Even small businesses may benefit from these technologies, which aid sales, marketing, and service personnel in restructuring their operations. Multichannel communications, full management of the customer experience, and regular job automation are all possible with intelligent systems like process-driven CRM software.
Some of the various benefits that CRM solutions provide to businesses contribute specifically to sales growth, including comprehensive customer overview, management of the sales pipeline and leads, activity management, data centralization, sales forecasting and analytics, campaign administration and several reporting capabilities.
Furthermore, different CRM communication alternatives, such as integrating your CRM with a phone system, allow you to manage activities, enhance customer data, and obtain reports all in one location. This helps to minimize data loss while also increasing operational efficiency and lowering expenses.
According to a recent study by Dynamic Yield, 76 percent of consumers prefer to buy on their mobile devices because it takes less time. Only 12 percent of consumers are happy with mobile shopping, according to the same survey. That means there are lots of opportunities to leverage, as well as plenty of growth potential.
Regardless of the design of a website’s mobile version—adaptive, responsive, or standalone design—the user experience is not necessarily the paramount element. Compared to mobile websites, mobile applications often have a more user-friendly design and provide a better user experience.
Over the years, mobile devices have become an integral component of our digital life. As a result, a mobile app tailored to your company’s demands is a strong tool for boosting sales. It provides businesses with several advantages, including creating a powerful brand, increasing client loyalty and engagement, increasing sales, and increasing revenue.
Internet of Things
The Internet of Things is clearly more than a fad that has captivated our attention for years. It is the origin of a transformation that will reshape the landscape of every field. This technology affects and benefits sales and marketing departments.
Companies can now gather and analyze consumer data in real-time using the power of IoT devices and applications, rather than relying on intuition and comprehensive market study. Therefore, identifying consumer requirements and anticipating future possibilities is simplified. With the right solution, companies can track client’s behavior and quickly react to their needs or preferences while helping them through the journey.
IoT will continue to be a relevant sales technology, helping to improve customer experience and sales results. A sales team can use IoT for their data and analytics, process automation, targeting, and engagement upon adoption.
Technology is reshaping sales in many incredible ways. It is amazing how sales have progressed gradually from delivering handwritten notes to automated emails and targeting. By adopting technology for sales, companies will record significant improvements when it comes to closing deals and delivering solutions that people need.