Unlocking Facebook: 5 Tips for Promoting Your Small Business
October 2, 2014
In what might be the most epic game of King of the Mountain to date, Facebook has (for the moment) well and truly established itself as the social media hub of this decade. This is great, for them, but just what exactly does this mean for you and your business? As it turns out, hopefully, quite a lot.
Today, the savvy business owner can transform a small, local business page on Facebook into an incredibly powerful megaphone that can create fans, launch brands, and see your sales orders soar. If you’re ready to take your social media marketing campaign to the next level, read on!
Five Ways to Successfully Promote Your Business on Facebook
1. The Clickable Content Quotient: Why Shared Content is Clever Content
Sometimes getting just one single, solitary, lonely “like” can feel like trying to summit Mount Everest armed only with flip-flops and a smile, and sometimes the likes just keep pouring in for no apparent reason. The difference is content.
People love to share clever things. And to stay relevant on Facebook it’s now your brand’s job to find and post the best and most relevant content around. Starting out with some original content is important, but endlessly cranking out original content can eat up all the hours of your day. So use the resources you have around you: the offerings of the entire Internet are out there for the taking. Make good use of them. (After, of course, you give credit where credit is due). With one click of a search engine, you can find interesting articles, engaging blog posts, or funny videos to upload, share and get the conversation started. The goal here is to give your fans continual access to engaging content they will be eager to like or share with their friends.
2. Going From “It’s Complicated” to “In a Relationship”: Why It’s Not About Marketing
Getting a “like” is just the beginning. Facebook is the ultimate tool for turning your disinterested customers into your devoted fans. By posting frequently and through the use of excellent content your company’s page can quickly become a community of dedicated fans who love your product so much they can (and will) sell it for you by engaging their friends and making your brand visible within their social sphere.
3. Customer Service Gets Creative: How Facebook Keeps You Ahead of the Game
Using Facebook allows you to respond quickly to your customers. Nothing short-circuits a social media marketing campaign like bad press. And nothing creates a firestorm of bad PR quite like a flurry of disappointments or unmet expectations. By using Facebook as a customer service resource you can see and respond to any customer complaints in record time and turn nearly any situation into a positive experience with your company.
4. The Method in the Madness: Using Facebook Analytics to Your Advantage
Marketing on Facebook can feel like a free for all with updates flying every which way, promoted posts appearing out of thin air and Facebook ads swaying seductively, singing their siren song from the sides of the page. How do you make sense of it all? And more importantly, just what information is absolutely vital for understanding your business?
One way to bring order to the madness is to get your hands on a copy of your page’s analytical data. Facebook Insights is a free service that provides behind-the-scenes access to your page’s metrics and analytical data so can get the inside scoop on what your audience is responding to. With this data at your fingertips, you can figure out who’s clicking when and discover which of your ads are going boom or bust. There’s a lot of data out there. Make sure your company is using it to its best advantage.
5. Partner Up: You Don’t Have to Go It Alone
The rise of Facebook has also meant the rise of knowledgeable third-party companies that are absolute Facebook marketing ninjas. They can help get you likes, clue you in on the best times to post, and tell you what kind of content might be best for your business. These digital masterminds can even take over the care and feeding of your business page so that you no longer have to worry and can just sit back, relax and watch the social engagement pour in.
So go ahead. What do you have to lose? Try out one or all of these tips and figure out what works best for your business. You might just be surprised by what even a small bit of innovation can do for your business’s bottom line.