WHITEPAPERS & GUIDES
Get the playbook built for modern B2B growth. Learn how to drive awareness, generate high-quality leads, and turn prospects into pipeline with demand generation strategies built to scale through your channel partners.
The best tools and processes make all the difference. Our Demand Generation solutions are designed to give you access to the insights, channels, and data you need to succeed, so you can focus on results instead of hurdles.
Uncover how demand generation powers every stage, from awareness to conversion, using real-world tactics like ABM, content syndication, and intent data.
Use intent signals, account intelligence, and data-backed targeting to engage buying committees earlier and convert faster.
Explore proven strategies for co-marketing, joint lead generation, partner onboarding, and incentive programs that actually move the needle.
Learn how to track performance, refine tactics, and keep leads moving, from first touch to closed deal.
Want to build a channel strategy that actually drives the pipeline? It starts with smarter data. From identifying high-value partners to delivering personalized, multi-channel campaigns that speak to in-market buyers. If you’re ready to move beyond guesswork and start making your content, partners, and budget work harder, this is where it begins.
Channel Marketing isn’t just about promotion, it’s about building smarter partnerships that drive real, measurable growth. This playbook shows you how to combine the power of demand generation with proven channel strategies to turn awareness into engagement, and engagement into revenue. Inside, you’ll learn how to build a high-performing, demand-powered funnel; identify and activate the right channel partners; and leverage tactics like content syndication, ABM, and email to reach decision-makers at exactly the right time. From optimizing funnel stages to managing partner performance and aligning on shared goals, this guide gives you a step-by-step approach to turn strategy into scalable success. Whether you’re launching a new partner program or optimizing an existing one, this playbook equips you with the tools, insights, and frameworks to make every channel marketing dollar work harder.
Ignite your channel marketing and unlock new revenue streams.
