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Don’t just do ABM, do it better.
Whitepapers and Guides
Mapping Accounts for Greater ABM Success
Strengthen your strategy by mapping the right accounts, the right way. Learn how to effectively map accounts and target key decision-makers to drive personalized marketing campaigns that generate high-quality leads and maximize ROI.
Know Your Targets. Win Your Market.
Enhance the groundwork of your account-based marketing targeting, learn the secret to personalized campaigns, targeted outreach, and competitive advantage. This guide unpacks the essential process of account mapping to help you identify, prioritize, and engage high-value accounts with unmatched precision.
Inside this Guide:
Learn the difference between TAM, SAM, and SOM, and why they matter
TAM, SAM, and SOM aren’t just acronyms; they’re the foundation for smarter targeting, clearer goals, and stronger ABM outcomes.
How to define and prioritize your ICP for more strategic targeting
Don’t waste resources on bad-fit accounts. Learn how to build a precise ICP that filters out the noise and highlights the companies most likely to convert, and stay.
Get the full account mapping process, from firmographics to funnel fit
From identifying who’s who to tracking funnel stages, you’ll see exactly how to map accounts that lead to revenue.
How to create personas that actually influence decision-makers
Forget generic buyer profiles. Build B2B personas that reflect real organizational behavior, multi-stakeholder roles, motivations, and the triggers that make them act.
Key metrics to measure ABM success (beyond just clicks and opens)
Clicks are just the start. Discover the real KPIs that reveal ABM impact. from account progression and deal velocity to retention and revenue growth.
Breakdown of the Blueprint
Uncover the practical power of account mapping, from defining your ICP to building hyper-personalized campaigns that speak to real decision-makers. Learn how TAM, SAM, and SOM help sharpen your focus, and why firmographics, technographics, and intent data are non-negotiables in today’s B2B landscape.
But it doesn’t stop at mapping, this ebook walks you through creating personas that actually reflect B2B buying behavior, aligning sales and marketing for real pipeline progression, and measuring what matters. With real-world challenges and actionable frameworks, this is more than a playbook, it’s a foundation for scalable ABM success.