With so much digital information available at their fingertips, finance professionals have found it easy to initiate independent research across a variety of channels, all in an effort to pinpoint the best tech solutions to support their business.  

At DemandScience, we wanted to dig a little bit deeper and discover more ways in which today’s B2B tech buyers challenge the traditional model of B2B sales.

Discover our highlights below and download “The B2B Tech Buyer’s Journey: New Insights, New Influences” benchmark report. 

B2B Tech Buyer's Journey: Finance