Understanding how sales and marketing teams can work better together starts with knowing how and where they’re not. Take a look!
Has There Ever Been a More Challenging Gap in Revenue Operations? There are hundreds of reasons why marketing and sales struggle with alignment, and they almost always center around revenue – where it comes from and how it was generated.
58% of marketing leaders say marketing sources higher-quality leads but only 14% of sales leaders agree.
34% of marketers have blamed sales for missed quotas, and 31% of sales people have blamed marketing for missed quotas
The struggle is real, and it doesn’t seem like it’s going away any time soon.
Take a step in the right direction and see how the data we found can help you start leveraging the full revenue machine at your organization!
For even more insights, make sure to download Benchmark Report: 2021 Sales and Marketing Alignment.