How to take the first steps in building a flexible and scalable ABM program with actionable best practices.

Key Objectives Discussed:

  • Strategic Development & Setting the Stage for Success
  • The ABM Funnel as a Method of Advocacy – Not Selling
  • Granular Personalization
  • Developing Your Account Plan

What is account-based marketing? It is a marketing strategy designed to work hand-in-hand with your executive sales strategy to identify the top accounts you want to target. In doing this, marketing and sales speak directly to a designated group of people. Your end goal is to generate leads from a targeted list of 1-50 top accounts and use those leads to initiate growth from within. In order to get started with a successful ABM program, you’ll need to set parameters and goals around a key strategy.

Take your ABM strategy to the next level and increase sales and marketing ROI; download the white paper.