How to take the first steps in building a flexible and scalable ABM program with actionable best practices.
Key Objectives Discussed:
- Strategic Development & Setting the Stage for Success
- The ABM Funnel as a Method of Advocacy – Not Selling
- Granular Personalization
- Developing Your Account Plan
What is account-based marketing? It is a marketing strategy designed to work hand-in-hand with your executive sales strategy to identify the top accounts you want to target. In doing this, marketing and sales speak directly to a designated group of people. Your end goal is to generate leads from a targeted list of 1-50 top accounts and use those leads to initiate growth from within. In order to get started with a successful ABM program, you’ll need to set parameters and goals around a key strategy.
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