Join our DemandScience experts as they outline what it takes to turn your next lead generation campaign into a conversion-driving machine. Learn how to break down sales and marketing silos and develop a collaborative lead scoring framework to ensure better quality leads in your sales pipeline.

Key topics include:

  • Establishing shared lead gen goals between sales and marketing
  • Developing a collaborative lead scoring model
  • Agreeing on the specific definition of a high-quality lead

Meet your Speakers:

Jason Quan
Manager, Sales Operations & Technology

Christian Mudgett
Sales Director, ABM