A Forrester + DemandScience Webinar
The Great Pipeline Reset:
How the Post-Platform Era is Reshaping B2B Demand Generation
Marketing spend is up. Pipeline efficiency is down. And CFOs have noticed.
If you’re a CMO walking into 2026 board meetings, the question has gotten sharper: why isn’t more investment producing more pipeline? The honest answer isn’t that your team is working less effectively — they’re working harder than ever, inside a system built for a buyer who no longer exists.
Watch this Forrester and DemandScience webinar for a direct, practitioner-level conversation on what’s changed, what’s working, and how top CMOs are rebuilding credibility with the rest of the C-suite.
You’ll Learn:
A sharper way to explain the spend-vs-pipeline gap to your CFO
An honest read on where AI is shifting pipeline economics — and where it’s adding cost
A view into what high-performing CMOs are changing right now
Forrester’s data on the operating-model shift defining the next phase of B2B marketing
YOUR SPEAKERS
Chris Moody
Chief GTM Evangelist, DemandScience
Chris helps marketing and sales leaders navigate the major shifts reshaping modern B2B go-to-market strategies. With over two decades of marketing leadership, he has advised hundreds of revenue organizations on data-driven strategy, account-based marketing, and leveraging AI effectively. Prior to DemandScience, Chris served as Chief Evangelist at Demandbase, helping define the industry’s approach to ABM, with earlier leadership roles at Gartner, TOPO, GE, and Oracle. Based in Raleigh, North Carolina, he is a passionate advocate for combining trusted data signals, AI intelligence, and human expertise to drive predictable growth.
Kelvin Gee
Principal Analyst, Forrester
Kelvin brings over 20 years of demand marketing experience across high-tech firms, from startups to enterprise. Prior to joining Forrester, he led the account-based marketing (ABM) center of excellence at Oracle, managing the portfolio of assets, programs, and events leveraged for strategic clients and measuring impact against regional and global metrics. He earlier led global campaigns, modern marketing evangelism, and enablement and training at Oracle. Kelvin earned his B.S. in Business Administration from the University of California, Berkeley.