Case Study
TimeXtender Expands Global Reach with PureSyndication
“The attention that DemandScience pays to our targeting parameters is a step above the rest.”
TimeXtender Expands Global Reach with PureSyndication
About TimeXtender
TimeXtender is an automated data management platform that empowers customers with instant access to data that is ready for analysis. Founded in 2006, the company is a Microsoft Gold Certified Partner and serves its 3,000+ customers, from mid-sized companies to Fortune 500, through its global network of partners. TimeXtender empowers customers and enables them to make quality business decisions faster.
TimeXtender partnered with DemandScience in 2020 to explore innovative ways to reach a new target audience with the goal of expanding ICP and growth within the US market. Ashley Johnson, Inbound Marketing Specialist with TimeXtender, found the process of working with DemandScience simple and organized and is still running PureSyndication campaigns three years later and counting.
“The attention that DemandScience pays to our targeting parameters is a step above the rest. There was not one single lead that I asked to be replaced in our last campaign because all of those leads met our targets, and our targets were specific. So, if you are looking for qualified leads within your target, then I would really suggest DemandScience, because it was right on point for us.”
Ashley Johnson
Inbound Marketing Specialist, TimeXtender
The Challenge
TimeXtender faced three main challenges with lead generation, including the cost of new leads, tracking progress, and expanding into new markets.
Cost-Per-Lead (CPL)
TimeXtender really wanted to pay attention to cost per lead (CPL). Their goal was to achieve a CPL that was acceptable, attainable, and something that would be easily approved in the finance department.
Strict privacy policies
As a Danish company, TimeXtender works in the context of strict privacy policies. Because of that, traditional marketing metrics are not captured, which can make it difficult to relate success to a specific campaign.
Expansion into the US market
TimeXtender wanted to expand and grow the US market. They were looking for ways to reach a new target audience, build the organization’s partner network, and needed quality leads to give those partners within the United States.
The Solution
With PureSyndication, DemandScience was able to deliver high quality leads in the right ideal customer profile (ICP) 100% of the time. With the guidance and expert advice of a DemandScience Campaign Manager, TimeXtender was able to pivot and adjust by using more educational and technical content. In turn, driving the market directly to the product, rather than to a landing page. In addition, Ashley Johnson was able to work with her DemandScience Campaign Manager to determine the best metrics to measure success.
The Results
Within one-month, TimeXtender started seeing measurable results from content syndication, and its US database grew quickly. But not only did the database grow, but the new data helped to build up other campaigns. By partnering with DemandScience, TimeXtender was able to deliver 4x the number of qualified leads per month to their partner network in the United States compared to using internal campaigns via email, social media, and paid search.
TimeXtender wanted to make sure that their partners in the U.S. were happy about their leads, and 100% of the leads received from DemandScience were within the organization’s target ICP. The cost per lead for TimeXtender’s syndicated content campaign with DemandScience was 45% lower than the average cost per lead from the company’s internal social media marketing efforts using the exact same content.
About DemandScience
DemandScience is a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers’ journey from top-of-funnel to conversion. Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing.