Intent data has exploded onto the B2B scene within the past few years and is now the fastest-growing data category across the market. However, B2B sales and marketing teams haven’t necessarily adapted as quickly—55% can’t seem to agree on what even constitutes intent data! But, when used correctly, intent data enables you to ace your sales and marketing efforts by improving the timing, accuracy, and delivery of the messages you send to your prospects.

To find out how to drive this strategy home, watch our video below.