Live Webinar
Content Discovery in an AI-First World
How to Get Found When Algorithms Decide What’s Seen
Your content is being interpreted before it’s clicked. AI systems now shape what buyers notice, understand, and trust long before they reach your site, and often without marketers realizing what’s being emphasized, misunderstood, or ignored. Learn how to stay visible and credible in today’s reality.
February 11, 2026 | Wednesday | 11:00 AM ET
Discovery No Longer Starts With a Search Result.
Buyers increasingly rely on AI-generated answers and summaries to decide what to explore next. These systems don’t just rank pages. They interpret meaning and determine what appears credible before a website is ever visited.
Content can lose influence without being seen, or worse, be seen but understood incorrectly.
In this live session, Bill Hobbib of DemandScience, Megan Cabrera of Sophos, and Mar Corazo of Philips draw on real-world experience navigating AI-first discovery, with practical examples and frameworks for regaining control over how content is interpreted, surfaced, and trusted when algorithms are the first audience.
What You’ll Take Away:
A clearer understanding of how AI-driven discovery actually works today and why it changes visibility and trust
What it takes to create content that remains clear, credible, and trusted when AI summarizes it before a click
The core principles that help content be interpreted accurately by intelligent systems
How experienced teams are adapting their AIO strategies in practice
Learn From Practitioners Working in This Environment Every Day
Bill Hobbib
CMO, DemandScience
Bill is a B2B marketing leader and CMO focused on transforming how companies create demand, build pipeline, and accelerate revenue in an AI-driven world. He has generated hundreds of millions in revenue and held senior marketing roles at six unicorns, including three acquired at 10x revenue valuations. At DemandScience, he leads AI-powered Precision Performance Marketing to help revenue teams better understand how buyers discover solutions today.
Megan Cabrera
VP Marketing Operations, Sophos
Megan is a strategically minded digital and marketing operations leader with deep experience scaling global SaaS organizations through key growth inflection points. She specializes in enabling human-plus-AI collaboration and operational excellence, using data-informed strategy to advance innovative approaches to AI search and customer insight that drive growth and engagement.
Mar Corazo
Global Web and Digital Content Leader, Philips
Mar is a marketing leader specializing in building digital ecosystems at scale, by looking at data-led content strategies and most recently at AI-driven search. Mar has helped large organizations advance their AI in Marketing agenda by turning data, technology, and content into measurable business impact.