Webinar
Content Syndication That Doesn’t Suck (When It’s Integrated Right)
You’ve got the content. You’ve got the partners. But syndication still isn’t delivering. Why? Because when it runs in isolation, it falls flat. This webinar shows how to integrate across your channels to turn engagement into real pipeline.
Turn Syndication into Real Growth Driver
It is indeed frustrating when you’re checking all the boxes – content, targeting, trusted partners – but the results still aren’t there. The real issue? Syndication is too often siloed. When it runs in isolation, it under delivers.
This webinar unpacks how top marketers are rethinking syndication, integrating it alongside channels to drive engagement across the funnel. No gimmicks. Just practical tips to make syndication a true pipeline contributor, not just a lead list generator.
In This Session You’ll Learn:
The Syndication Moves That Pay Off
Stop treating syndication as a one-off lead gen play
When it’s disconnected from the rest of your strategy, you just get contacts.
Target the whole buying committee, not just the C-suite
Influencers matter. Deals move faster when more people are in the loop.
Align syndication with funnel stages and buyer intent
Timing is everything. Serve the right content where buyers actually are in their journey.
Use syndication to break into new markets
In regions where email and direct outreach hit walls, syndication opens doors.
Integrate syndication with display, email, and account targeting for full-funnel impact
Multichannel orchestration amplifies your reach and engagement.
Real Marketers. Real Talk. Real Results.
Learn from marketers who’ve tested, fixed, and scaled syndication the right way.
Alicia Verville
Team Lead, Strategic Services, DemandScience
Alicia is passionate about helping B2B teams adapt quickly and execute with impact, especially in fast-changing digital marketing landscape. With expertise in email marketing, automation, SEO/SEM, and content strategy, she crafts omni-channel marketing plans that resonate with the market and position businesses for meaningful growth.
Brian Kelleher
VP- Group Director, Managing Director, Carat
Brian has a strong track record of success in client relationships, team development, and strategic planning. With experience across both B2B and B2C, he brings deep expertise in GTM strategy, custom audiences, media buying and planning, programmatic, social, SEM, lead generation, direct marketing, and ABM/ABX.
Pete Lorenco
VP-Growth Marketing, Flexera
Pete blends customer feedback, data, and a willingness to experiment (and fail) to build programs that drive pipeline and boost retention. He’s led marketing at large enterprises and startups alike, including PathFactory, HYCU, Alyce, Avid Technology, Iron Mountain, and EMC. With a track record of building revenue engines, rebranding companies, and scaling teams, Pete also advises B2B orgs on simplifying strategy, finding their edge, and driving measurable pipeline growth.
Hosted by Nick Bennett
B2B Marketer, AI Enthusiast, and Founder of NB Marketing
In Their Own Words: Insights from Marketers Who’ve Done the Work
Turn Syndication into a True Growth Driver.
If your programs aren’t driving pipeline, this is the shift you need.