Webinar
Grow Pipeline Without Growing Your Tech Stack
Budgets are shrinking. Expectations are soaring. And despite having more tools than ever, execution is falling short. Stop chasing software. Start building a stronger, conversion-ready pipeline.
You’ve got the tools, the talent, and the plan. So why isn’t the pipeline growing? In this webinar, we’ll explore why even high-performing teams are struggling with execution and what it takes to shift from overwhelmed to outcome-driven.
Shift From Overwhelmed to Outcome-Driven Marketing
What if the problem isn’t your strategy, but your stack? You’ve got the data. The channels. The playbooks. And yet, your pipeline isn’t where it should be. Focus on the data and keep it simple. That’s where most of the truth lies.
In This Session You’ll Learn:
6 Pipeline-Building Takeaways (No Extra Tech Required)
More orchestration, not more tools.
Most teams don’t need new tech – they need better coordination across what they already have.
Done-for-you = faster growth.
Outsourced execution helps launch campaigns quicker and frees up your team for strategy.
Audience targeting is the real blocker.
Combining intent, CRM, and persona data is messy. Prebuilt, verified audiences simplify everything.
Always-on wins over bursts.
Continuous, multi-channel campaigns drive more consistent pipeline than one-off tactics.
Mid-funnel matters.
Accelerate existing leads with smart signal layering, not just net-new acquisition.
Simplify to save.
Fewer tools, unified execution = lower CAC and more predictable pipeline growth.
Your Guides to Growing Your Pipeline
Discover a smarter path to multichannel growth without the overload.
Derek Schoettle
Chairman & CEO, DemandScience
With a track record of bringing innovative technologies to market and transforming complex product portfolios across organizations of all sizes, Derek Schoettle is a seasoned executive and advisor in the tech industry. He brings deep expertise in cloud computing, SaaS, and enterprise software, and has led successful fundraising, M&A initiatives, and board-level strategy across startups and global enterprises.
Jane Serra
VP of Growth Marketing, Daxtra
With 17+ years of experience driving revenue across VC-backed, PE-owned, and bootstrapped B2B SaaS and services companies, Jane Serra is a growth-minded, people-first marketing leader. As VP of Growth Marketing at Daxtra, she leads brand, demand gen, product marketing, and ABX strategies across global markets. Jane has scaled marketing teams from the ground up, steered companies from seed to $100M+, and thrives at the intersection of creative storytelling, GTM strategy, and empathy-led leadership
Brian Caufield
Managing Director, Miramar
With deep expertise in channel activation and insight-led demand generation, Brian Caufield is a strategic marketing leader at Miramar, a B2B agency focused on turning complexity into clarity. He partners with global tech brands to engage partner ecosystems and drive measurable outcomes through ABM, alliances, and targeted campaigns.
Hosted by Nick Bennett
B2B Marketer, AI Enthusiast, and Founder of NB Marketing
Real Advice From Real Marketers in the Trenches. Don’t Miss Their Insights.
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Learn How to Leverage Content Syndication and ABM Display to enhance your B2B Marketing Impact