UI Components
UI Components for DS, reusable building blocks that create the visual and interactive elements of a user interface.
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Case Spotlight: Forcura’s Pipeline Surge with Integrated GTM Strategy
Forcura partnered with DemandScience to build a targeted GTM channel mix using digital ads, early-stage content syndication, and retargeting—all anchored in buyer intent data.
Key Results
- Marketing-sourced 48% of pipeline and influenced 75% of closed-won deals
- Doubled MQL-to-SQL conversion rate through aligned sales + marketing handoffs
- Generated 215 new MQLs within two weeks of campaign activation
What Worked
- Sales and marketing aligned on goals and follow-up
- Targeted campaigns reached key buyers at the right time
- Agile optimization kept performance ahead of target
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Case Spotlight: Forcura’s Pipeline Surge with Integrated GTM Strategy
In a world saturated with dashboards and metrics, signals often get lost in the noise. Our focus is on quality over quantity surfacing only the most relevant insights, as they happen, to support agile decision-making. And while our automation streamlines the complexity, it doesn’t replace human creativity, it amplifies it. We empower agencies to deliver hyper-targeted campaigns with strategic precision and measurable results. The goal is to reach buying committees at the right time with relevant, specific content and messaging that speaks to that persona. For example, WaveMark was running a lead-based process, the team needed to reach prospects not only earlier but deliver highly targeted content and messaging to sway their decision. With DemandScience, WaveMark revamped their GTM strategy by identifying ICP accounts earlier in the journey and tailoring content and messaging to transform marketing into an influence driver.
Key Results
Since this change, WaveMark has increased marketing-influenced pipeline opportunities by 417% while shortening a once-lengthy sales cycle by 39%