The Rise of Account-Based Marketing: Essentials to Success
Align your sales and marketing team to develop a successful Account-Based Marketing (ABM) strategy and increase company ROI.
Key Objectives Discussed:
- Defining and creating targeted campaigns
- Pinpointing optimal channels
- Measurement and optimization
Account-based marketing is best applied in B2B marketing as it treats each customer as an individual market with their own set of campaigns, content and events to keep them in your company’s sales cycle.
So instead of your marketing team treating the industry as a whole, ABM creates an opportunity for your company to speak directly to your audience and allow your message to resonate with prospects and clients personally.
Thankfully, tools and technologies now exist to make ABM affordable and more efficient, helping companies apply this technique on a greater scale.
Get this white paper now to accelerate your ABM program!