Strategically Managing MQLs
MQLs remain relevant in today’s client acquisition process. Marketing is the take-off point that leads to ROI.
Key Objectives Discussed:
- Common challenges associated with MQLs
- Benefits and advantages of MQLs
- Skills and abilities today’s marketers need
- Best practices and uses
The challenge most teams encounter in getting MQLs to sales development representatives (SDRs) is having cycle through the sales funnel. Without the right strategy for handling MQLs, marketers find it difficult to get their return on investment (ROI) within the desired timeframe.
Strategically managing MQLs is critical to being able to generate the right ROI. What separates MQLs from other leads is behavior; MQLs often take action toward your organization and/or services.
Enter intent data. Intent data is the lifeblood of sales and marketing because it offers insights into online actions that indicate potential to purchase. Intent data removes the guesswork in lead analysis and helps shorten the lead to sale conversion cycle. Intent data allows marketers to focus more time, resources, and energy on active consumers.
Check out this white paper to accelerate your MQL management!