The Benefits of Using Intent Data in B2B Lead Generation

Intent data is a game changer in B2B lead generation, driving innovative lead generation solutions enriched with account-level intent data layering.

Key Objectives Discussed:

  • Exactly what intent data is and what it can do for your lead generation programs.
  • The many benefits of integrating intent data into your marketing and sales strategies.
  • What to look for in an intent data partner.

To effectively generate leads, marketers turn to various marketing channels, including email, digital advertising and retargeting, blogging, social media, and beyond. The challenge is accurately tracking target buyers through this marketing mix. Logging engagements and downloads and implementing lead scoring is an imperfect art. What if you could track buyer user behavior through your funnel and across the wider web? Enter intent data.

Download this free resource today to get started using intent data to increase your marketing ROI.

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