Benchmark Report: The B2B Tech Buyer’s Journey: New Insights, New Influences.

Find out how the B2B technology buyer’s journey is evolving and how today’s buyers are empowering themselves in selecting vendors.

Key Insights:

  • Discover how B2B tech buyers leverage digital media to inform purchase decisions.
  • Learn types of content that resonate best with B2B tech consumers.
  • Find out how tech buyers navigate each phase of the customer journey. 
  • See how B2B tech vendors can best support customers in this newly evolved sales process.

Download your free copy of The B2B Tech Buyer’s Journey: New Insights, New Influences.

Key Takeaways:

  • Nearly 58% of companies purchase tech from at least seven different vendors.
  • 68% of companies take at least three months to research a technology before reaching out to a sales rep.
  • 83% of tech buyers prefer to attend a vendor-hosted webinar in the consideration phase of their customer journey.

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